Inbound marketing through the creation of relevant, useful content is quickly becoming the primary SEO tool to drive more organic search traffic to your site.
However, developing content that will rank and drive traffic can be a hit-or-miss affair. There is no guarantee that a piece of content you write will rank highly enough to make the effort worthwhile.
The good news is that people are already asking questions on search engines and coming to your site for answers. Rather than start from scratch, why not make sure your content meets the needs of this existing traffic?
The United States Federal Reserve banking system is broken up into 12 districts or regions, each of which is overseen by a regional bank. Don't ask me how but I was recently looking at the websites for these banks.
As I did so, I started thinking about navigation design. I am always interested in the similarities and differences in the way that different people organize information that covers the same subject matter.
Whether it is the grouping of information on a home page or the ordering of links in a main navigation bar, it is fascinating to see what conventions are followed and (for better or worse) where these trends are ignored.
A recent article by the Nielsen Norman Group — 3 Tips for Better Product Descriptions on Websites — got me thinking about product content. In particular, I want to talk about the first tip the author provides — 'answer questions.'
As a retailer of video security products, I am often surprised by how little information some competitor websites provide about the products they sell.
In this post on OkDork, 1 million blog post headlines were analyzed in the hope of finding out what makes one post more shareable than another. The results are compelling and worth incorporating into your own content creation process.
I haven't posted much about what I have been working on in some time, so I thought I would catch up with a few infographics I have created with my online designer, Ismael.
This infographic from MarketingProfs offers an in-depth look into the most important factors that influence whether a customer will check out or abandon their cart when shopping online.
This article from the Nielsen Norman Group on supporting user decision making in the ecommerce shopping cart has four useful tips for helping shoppers get to the check out stage.
I'm currently working on a 'customers' page for one of my websites. In researching layout and presentation ideas, I came across many examples of creative ways to approach the design of this page, other than laying out a bunch of logos in a grid (although there were plenty of these).
I recently came across a very comprehensive SlideShare presentation by Adam Audette of the Rimm-Kaufman Group that covers some of the key aspects of SEO for ecommerce websites.