30 Creative Uses of Animated GIFs in Emails

A collection of over 30 examples of animated GIFs being used in creative and inspiring ways in marketing emails.

If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.

Paul Boag referred to the use of animated GIFs in website design as:

Animated gifs can breathe some much needed life into the imagery on your website. They grab the users attention and act as design delighters, making your site stand out from that of the competition.

The same is true for emails. Not only do they grab the attention, animated GIFs can serve a more practical purpose by displaying more information about a product, while doing so in the limited space of an email.

For example, you can show how a shoe looks from multiple angles, how clothes move on a model, different outfit options for a jacket, or the range of colors or designs that a handbag comes in.

As I mentioned above, the main caveat for using animated GIFs in emails is the potential increase in filesize, especially if you are animating larger images.

In the list of examples below, the largest ones top out at 700-800KB, and file size is recognized as one of the factors that can impact email deliverability. So, use your animated GIFs judiciously and always try to minimize the size of the image that is being animated.

The selection of emails below provide a variety of examples of creative uses of animated GIFs in emails.

Anthropologie

Anthropologie email newsletter animated GIF

Anthropologie email newsletter animated GIF

Anthropologie email newsletter animated GIF

Art.com

Art.com email newsletter animated GIF

[via STYLEcampaign]

Boden

Boden email newsletter animated GIF

Boden email newsletter animated GIF

Ralph Lauren

Ralph Lauren email animated GIF

Ralph Lauren email animated GIF

Cusp

Cusp email animated GIF

Cusp email animated GIF

Cusp email animated GIF

Cusp email animated GIF

Banana Republic

Banana Replublic clock animated GIF

Free People

Free People holiday email animated GIF

Horchow

Horchow email animated GIF
[via STYLEcampaign]

Jack Spade

Jack Spade email animated GIF
[via Litmus]

Kate Spade

Kate Spade email animated GIF

Kate Spade gifts email animated GIF

Kate Spade mad about Maise email animated GIF

Home Depot

Home Depot lighting email animated GIF

Cusp (again!)

Cusp be cool email animated GIF

Cusp email newsletter animated GIF

Cusp fancy frills email newsletter animated GIF

Last Call by Neiman Marcus

Last Call by Neimen Marcus email newsletter animated GIF

Last Call by Neimen Marcus email newsletter animated GIF

Last Call by Neimen Marcus email newsletter animated GIF

Last Call by Neimen Marcus email newsletter animated GIF

Last Call by Neimen Marcus email newsletter animated GIF

Tory Burch

Tory Burch email newsletter animated GIF

Boden

Boden email newsletter animated GIF

Boden email newsletter animated GIF

Cusp (again!)

Cusp email newsletter animated GIF

Cusp email newsletter animated GIF

Further Reading About Using Animated GIFs in Email

9 thoughts on “30 Creative Uses of Animated GIFs in Emails”

  1. Incredible post . I love the utilization of GIFs in email and social platforms. Animated GIFs can be great so long as they aren’t flashing an ad. I always create the design so that the first image works irrespective of the animation in case the scroll is blocked.

  2. GIF images are very helpful to get the customer’s attention. Changing colors, texts or a part of the picture always looks attractive. I usually visit my Google plus’s profile once in a week, and I move through the posts giving a slight look to them, but whenever I see some GIF image, I stop a while to see the complete animation.

  3. Great compile of gifs in marketing. Never know animated gifs can be in such way. I am planning to make one for my site too. This post certainly serve as an inspiration for me!

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