Best Practices for Writing Email Subject Lines [Infographic]

This useful infographic outlines best practices, with examples, for writing email subject lines that increase open rates and clicks.

As someone who sends 3-5 marketing emails a week to our various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.

Click the infographic to view the full size version:

Email subject line infographic
Email subject line infographic

I’m especially interested in the recommendation that you keep subject lines to under 50 characters for higher click rates, with the optimum length being somewhere between 16-39 characters. Now that really is short and sweet!