This collection of over 100 full-length mobile home page designs from top online retailers is a great source of inspiration for ecommerce mobile design.
I am (finally) working on a mobile design for the main ecommerce website I run. As I started thinking about the layout of the site and of the home page, I wanted to see what approaches leading online retailers were taking for their mobile designs, and what ideas and best practices I could apply. Continue reading “Ecommerce Mobile Home Page Design Gallery”
Writing good product content is hard! In this article I explain how I write content for ecommerce product pages and why, with examples.
A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’
As a retailer of video security products, I am often surprised by how little information some competitor websites provide about the products they sell.
Continue reading “Thoughts On Writing Better Ecommerce Product Content”
This infographic offers an in-depth look into the most important factors that influence whether a customer will check out or abandon their cart.
This infographic from MarketingProfs offers an in-depth look into the most important factors that influence whether a customer will check out or abandon their cart when shopping online.
Continue reading “What Influences on Ecommerce Consumer Checkout Behavior? [Infographic]”
Two articles on ecommerce usability include tips to help users in the shopping cart and ecommerce design trends to follow and avoid.
This article from the Nielsen Norman Group on supporting user decision making in the ecommerce shopping cart has four useful tips for helping shoppers get to the check out stage. Continue reading “Online Shopping Cart Usability Tips”
Comprehensive presentation on ecommerce SEO covers the main areas of SEO for online retailers, both onsite and offsite.
I recently came across a very comprehensive SlideShare presentation by Adam Audette of the Rimm-Kaufman Group that covers some of the key aspects of SEO for ecommerce websites.
A showcase of over 40 best practice examples of search auto-complete and search auto-suggest being used in creative ways.
Search auto-complete works by providing suggestions as you type into the search box. This technique is widely used by search engines to suggest popular search terms related to the one being entered. Continue reading “Search Auto-Complete and Auto-Suggest Showcase”
Add product recommendations to your online store 404 error page to increase conversions, page views and more.
This 404 error page best practice from online store Ballard Designs, seems so obvious I’m surprised I’ve never seen it mentioned before. In addition to providing your visitor with the usual links to home, search, customer service, etc, why not provide them with actual product recommendations?
Continue reading “One Simple Tip to Increase Ecommerce Conversions from Your 404 Error Page”
This infographic reviews the add-to-cart button design trends and best practices of 50 leading ecommerce stores to see what button styles are most popular.
This infographic from Volusion compares the add-to-cart buttons of 50 leading ecommerce retailers in order to see what design trends and possible best practices emerge. Here are the key takeaways from the infographic: Continue reading “Add-to-Cart Button Design Best Practices [Infographic]”
This infographic highlights the top reasons why online shoppers do not complete their purchases and abandon their carts.
As part of developing our own abandoned cart email program, I’ve been researching examples from other retailers – looking both at the copy of the emails and their overall design. Continue reading “Top Reasons Why Shoppers Abandon Their Carts [Infographic]”