Elements of Design

The average shopping cart abandonment rate is slightly under 70%, which translates to billions of dollars in lost sales per year. As a result, an effective abandoned cart email program is essential for most online retailers.

Filling out web forms has become a part of our daily online lives. However, most people hate completing online forms because they are prone to mistakes which prevent them from completing their task. That’s why error message design is a critical component of good online form usability.

Pricing tables are a challenge for the designer because of the critical role they play in the sign-up process. They have to convey a large amount of data and must do so in an easy-to-understand form. They must also clearly differentiate between the features of various pricing plans and guide the user to pick the most appropriate plan.

Footers can be much more than an afterthought containing the fine print of a web site. With the right design they can reinforce brand awareness and drive user actions by providing site-wide access to useful secondary information, links and tools, such as contact information, email signup forms, social media buttons, and more.

Discussion forums are one of the hardest UX design challenges due to their complex UI and high level of interactivity. There are many user states and scenarios to design for. In addition way in which the forum is coded can prevent easy customization.

Good banner ad design is a critical component of a successful online advertising campaign. However, with so many users experiencing ‘banner blindness’ it is harder than ever to get your banner ad noticed.

Today, video is everywhere and users are more impatient than ever. Good video player UX is critical for keeping users engaged with what they are watching. At the same time, video players must provide users with the features they expect to control their viewing experience. Add branding and sharing to the mix and it’s a tricky balance to get right.

Most website country or language selectors are purely functional, with little thought given to their aesthetics. However, this collection of country and language selectors shows it’s possible to use a little creativity to reinforce this page with your brand and produce a visually pleasing result.