Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.
Continue reading “Litmus Email Design Showcase”
A collection of more than 30 examples of abandoned shopping cart emails representing best practice in terms of design and copywriting.
As part of setting up my own abandoned shopping cart email program, I wanted to see some good examples of copywriting and design for this very specific type of triggered email.
Continue reading “Abandoned Cart Email Design Showcase: 30+ Examples of Abandoned Cart Emails”
A collection of over 30 examples of animated GIFs being used in creative and inspiring ways in marketing emails.
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
Continue reading “30 Creative Uses of Animated GIFs in Emails”
A collection of the best abandoned cart email copywriting from large and small online retailers.
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.
Continue reading “37 Examples of Abandoned Shopping Cart Emails”
This useful infographic outlines best practices, with examples, for writing email subject lines that increase open rates and clicks.
As someone who sends 3-5 marketing emails a week to our various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.
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Follow these mobile email design best practices to create emails that are more effective and visually attractive on mobile devices.
A recent report and infographic from ReturnPath shows that mobile email usage has now clearly surpassed its desktop and webmail counterparts, which ties with data from Campaign Monitor showing the same trend. Continue reading “6 Essential Mobile Email Design Best Practices with Examples”
Email testing service Litmus asked the question: Has your audience gone mobile? And with their latest email client usage data, answered it with a resounding “Yes.”
Continue reading “Email Client Market Share Stats: Mobile Takes the Lead”
Old Navy is known for its retro, kitschy designs and bold use of color in both its stores and its advertising. Their emails follow a similar philosophy, livening up your inbox with a kaleidoscope of colors, patterns and typographic styles. Continue reading “Old Navy Email Design Showcase”
Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.
Continue reading “Nice Way to Say “Thanks” from Netflix”
I was recently working on some updates to one of our email newsletter templates, in particular the header area. I thought it would be useful to create a showcase of email header designs for reference. I certainly found it helpful — I hope you do too! Continue reading “Email Header Design Showcase”