A collection of some of the best designed airline websites from around the world.
As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.
I’m always interested in the different approaches that web design teams take when creating websites within an industry that share many common characteristics, so I thought I would look a little wider at airline websites from around the world and see which ones appealed to me the most from a visual standpoint.
Continue reading “11 Eye-catching Airline Website Designs”
A collection of over 30 examples of animated GIFs being used in creative and inspiring ways in marketing emails.
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
Continue reading “30 Creative Uses of Animated GIFs in Emails”
A collection of the best abandoned cart email copywriting from large and small online retailers.
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.
Continue reading “37 Examples of Abandoned Shopping Cart Emails”
Loved this collection of tools and resources for generating content ideas for articles and blog posts. Perfect for content marketers.
Hot on the heels of the ‘awesome’ content idea generator, I came across this handy collection of online tools for generating content ideas – a very useful resource for content marketers to crack through stubborn cases of creative block. Continue reading “15 Online Tools for Creating Great Content Ideas”
My favorite web apps and software of 2012 that I use on a regular basis managing web development projects and running websites.
Last year I posted about my top web tools of 2011, so I thought I’d revisit that post to see which ones I’m still using in 2012 (hint: most of them) and if any new ones had found a place in my web development armory. Continue reading “My Best Web Apps and Software of 2012”
Follow these mobile email design best practices to create emails that are more effective and visually attractive on mobile devices.
A recent report and infographic from ReturnPath shows that mobile email usage has now clearly surpassed its desktop and webmail counterparts, which ties with data from Campaign Monitor showing the same trend. Continue reading “6 Essential Mobile Email Design Best Practices with Examples”
A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Continue reading “14 Guidelines for Creating Great Headlines and Web Copy”
The folks at unbounce have rounded up a great collection of landing page A/B tests where the results may not be what you’d expect at first glance.
Continue reading “12 Landing Page A/B Testing Results That Will Surprise You”
A list of best practice call-to-action examples to get your visitors to take action and increase your conversion rates.
As I was compiling my banner ad design showcase I was struck by the variety of call to action (CTA) wording on the different ads. Thankfully, the traditional, weak “Learn More” was virtually nowhere to be seen. Continue reading “30 Call to Action Examples that are Better than Learn More”
Summer is approaching, and along with it thoughts of vacations and where to go this year. With this in mind, I thought I would take a look at the official tourism websites of the most popular countries for tourists, as ranked by the United Nations World Tourism Organization, and see how well they help those looking to make this important travel decision.
Continue reading “Come Visit! How the Websites of the Top 10 Most Popular Countries for Tourists Compare”