Learn how to use the queries your existing site visitors are using to create better content and find ideas for new content to drive more traffic.
Inbound marketing through the creation of relevant, useful content is quickly becoming the primary SEO tool to drive more organic search traffic to your site.
However, developing content that will rank and drive traffic can be a hit-or-miss affair. There is no guarantee that a piece of content you write will rank highly enough to make the effort worthwhile.
The good news is that people are already asking questions on search engines and coming to your site for answers. Rather than start from scratch, why not make sure your content meets the needs of this existing traffic?
Continue reading “How to Use Your Existing Organic Search Traffic to Create Better Content”
Writing good product content is hard! In this article I explain how I write content for ecommerce product pages and why, with examples.
A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’
As a retailer of video security products, I am often surprised by how little information some competitor websites provide about the products they sell.
Continue reading “Thoughts On Writing Better Ecommerce Product Content”
Follow these practical tips to improve your headline writing and make your articles more likely to be clicked on and shared on social networks.
In this post on OkDork, 1 million blog post headlines were analyzed in the hope of finding out what makes one post more shareable than another. The results are compelling and worth incorporating into your own content creation process.
Continue reading “10 Tips to Write More Clickable and Shareable Headlines”
An persuasive look at how the fold is less important than providing the right amount of content for users to make an informed decision.
Sometimes it feels like “the fold” comes up in every design-related conversation I have with stakeholders. “Can’t we put more content above the fold?” “This banner pushes the call to action below the fold.” And so on.
Continue reading “Is “The Fold” Really a Myth?”
Use these copywriting skills from research studies to improve your conversion writing skills and for inspiration when looking to make improvements.
This excellent article from Unbounce draws upon the data from a selection of academic studies on copywriting plus persuasion to provide five best practices for improving your writing skills.
Continue reading “5 Research-based Techniques that Will Improve Your Copywriting Skills”
A collection of the best abandoned cart email copywriting from large and small online retailers.
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.
Continue reading “37 Examples of Abandoned Shopping Cart Emails”
Loved this collection of tools and resources for generating content ideas for articles and blog posts. Perfect for content marketers.
Hot on the heels of the ‘awesome’ content idea generator, I came across this handy collection of online tools for generating content ideas – a very useful resource for content marketers to crack through stubborn cases of creative block. Continue reading “15 Online Tools for Creating Great Content Ideas”
The content idea generator will create an endless source of headlines for articles and blog post posts based on any topic you enter.
sometimes often hard to come up with great ideas for articles. That’s why I found this content idea generator to be such a useful online tool.
It seems like a bit of fun to begin with (much like the LinkedIn recommendation generator), but it actually generates some good headlines, and more importantly, sets the creative juices flowing. Continue reading “Create Awesome Article Headlines in Seconds with the Content Idea Generator”
This useful infographic outlines best practices, with examples, for writing email subject lines that increase open rates and clicks.
As someone who sends 3-5 marketing emails a week to our various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.
Continue reading “Best Practices for Writing Email Subject Lines [Infographic]”
A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Continue reading “14 Guidelines for Creating Great Headlines and Web Copy”