Easily Create iOS and Android App Store Badges

We’ve started adding app store badges to the web pages for our products that come with a smartphone app, and I wanted to make it easier to do so. Fortunately, I discovered that Apple and Google now provide badge generation tools to make this process easier than ever.

iTunes Link Maker

The iTunes Link Maker lets you create links or badges that link to content on any Apple web property, including the App Store.

To create a download badge for your app, first select “iOS Apps” from the Media Type dropdown and enter the name of your app in the search field.

From the list of results, click on the iPhone or iPad link. This brings up a page which gives you options for linking with a large or small button or with text only.

Google Play Badges

To create a badge that links to your app on Google Play you need to follow a similar process. Google also offers an online badge making tool, so it’s not too difficult to do.

Google Play Store Online Badge Generator
Google Play Store Online Badge Generator

Simply browse to your app in the Google Play store, copy the URL, and paste it into the Play Store URL field in the badge maker form.

You’ll then be given the option to copy the HTML to embed the badge into your page, or to download the badge as an image. Here’s how it looks:

Get it on Google Play

If you want more badge options, you can also try the Google Play Badge Generator that’s available at the Android documentation site for developers.

Android developers Play Store online badge generator
Android developers Play Store online badge generator

Unfortunately, it is not as straightforward as the regular badge maker. To find your app, you have two options. The first lets you identify it by the ‘Package name’. “What’s that?” you ask? Good question.

If you look in the package name input field you’ll see default text that says ‘’. This actually refers to the ID of the app which is visible in the address bar of your browser when you are on the app page in Google Play (please let me know if there is any easier way to find this).

So, using Angry Birds as an example, when I am on the Angry Birds app page the URL in the address bar is:

And therefore the package name is com.rovio.angrybirds. I agree that this is about as unintuitive as you can get.

The alternative is to use ‘Publisher name’ but this causes your app badge to link to a search results page which doesn’t appear to work. Try it for yourself: enter Rovio as the publisher name and see if you get any results when you click on the badge you’ve created once your click ‘Build my badge’.

So, use the package name option, and once you’ve created your badge it will look like this:

Get it on Google Play

Device Art Generator

On the plus side, Google offers a handy online tool for making your app screenshots display inside a Nexus device.

Apple does not offer an equivalent service, although FrameApp appears to do the same for a range of iOS and Android devices, and PlaceIt works similarly but embeds your screenshot within a stock photo that includes a smartphone or tablet device.