This tool’s been around for a while, but I just came across the Customer Focus Calculator. It’s a nifty tool for analyzing your web page copy to see whether you’re truly focused on your customer or are still a little too self-involved.
You can also use the tool to test your copy before it goes live, which is never a bad idea. This could also be a good way to tell if your copywriter is worth their hourly rate.
So, how does my home page score? Well, a fairly poor 29% I’m afraid. But then again, it is a personal site, and I am really interesting.
For a real world test, I tried it out on 37 Signals’ Basecamp home page, which scored a respectable 67% rating. Nice job guys.