Login forms are often such sterile, unfriendly places. Which is why it’s nice to see SEOmoz taking a more people-friendly approach. Visit their login page and, along with the standard form, you will be greeted by a cartoony robot called Roger.
Better still, if you make an error when logging in, not only are you presented with a user-friendly error message, but the image of the robot also changes:
This reminds me a little of a post I wrote a short while ago on bringing the human touch to the signup process.
To my mind, anything you can do to alleviate the user frustration that can be encountered when filling out forms is a good thing.