How to Use Seven Types of Headlines to Drive Traffic

How to use the principle of the seven types of headlines to write engaging headlines.

This post from Performable on writing catchy headlines is a good read.

In particular, the concept of these seven basic types of headlines is useful not only from the perspective of driving traffic but also as a basis for developing the content in the first place.

Here’s the list in brief:

  1. The Know-it-All
  2. The Teacher
  3. The Gossip
  4. The Instigator
  5. The Nay-Sayer
  6. The Campaigner
  7. The Connector

I, for one, should start mixing up my own headlines a little more. I think I rely on numbers one and two a little too much.