Following on from my recent post about why you shouldn't use rotating image carousels I wanted to share the actual stats for a auto-rotating carousel on a key page of an ecommerce site I manage in order to look at how effective it is for showcasing multiple pieces of content.
A web design element that I have commonly used is the image carousel or image slider. However, I recently caught up with some articles that highlight usability issues with them. This has caused me to question my fondness for them as a way to present hero content above the fold when space is limited.
This infographic from Volusion compares the add-to-cart buttons of 50 leading ecommerce retailers in order to see what design trends and possible best practices emerge. Here are the key takeaways from the infographic:
As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.
I'm always interested in the different approaches that web design teams take when creating websites within an industry that share many common characteristics, so I thought I would look a little wider at airline websites from around the world and see which ones appealed to me the most from a visual standpoint.
I often struggle to get stakeholders to read project documents, even if they are something as simple as a two-page creative brief. That's why I found this one-page usability test plan dashboard from Userfocus to a potentially useful tool for outlining everything involved with running a usability test in an easily digestible format that even busy co-workers can find time to
I recently happened to stumble across a lost page of technology how-tos on The New York Times website that dates back to 2005. For some reason, it hadn't got redirected or redesigned, and I thought it was interesting to see how the design of the site has changed in the eight years since then.
This work has also led me to further review the causes of shopping cart abandonment and how I can reduce it on my own sites. I thought this infographic from Milo provides a good overview of the root causes:
Sometimes it feels like "the fold" comes up in every design-related conversation I have with stakeholders. "Can't we put more content above the fold?" "This banner pushes the call to action below the fold." And so on.
Like most website managers, I'm busy. Busy building new features, busy updating content and existing functionality, and busy making sure that everything behind the scenes is working correctly. Unfortunately, when priorities conflict, it is often the less visible activities that lose out.