Looking to Hire a Search Engine Marketing (SEM) Strategist

We have an open position for an experienced search engine marketing strategist to lead organic and paid search for our portfolio of web properties.

The role is about 75% organic search and 25% paid search and is primarily focused on our two online stores, Supercircuits.com and SecurityCamerasDirect.com.

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Posted in: Real Life | No comments

How to Use Your Existing Organic Search Traffic to Create Better Content

Inbound marketing through the creation of relevant, useful content is quickly becoming the primary SEO tool to drive more organic search traffic to your site.

However, developing content that will rank and drive traffic can be a hit-or-miss affair. There is no guarantee that a piece of content you write will rank highly enough to make the effort worthwhile.

The good news is that people are already asking questions on search engines and coming to your site for answers. Rather than start from scratch, why not make sure your content meets the needs of this existing traffic?

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Posted in: SEO | Writing for the Web | 3 Comments

Thoughts On Writing Better Ecommerce Product Content

The United States Federal Reserve banking system is broken up into 12 districts or regions, each of which is overseen by a regional bank. Don't ask me how but I was recently looking at the websites for these banks.

As I did so, I started thinking about navigation design. I am always interested in the similarities and differences in the way that different people organize information that covers the same subject matter.

Whether it is the grouping of information on a home page or the ordering of links in a main navigation bar, it is fascinating to see what conventions are followed and (for better or worse) where these trends are ignored.

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Posted in: Usability | 1 Comment

Thoughts On Writing Better Ecommerce Product Content

A recent article by the Nielsen Norman Group — 3 Tips for Better Product Descriptions on Websites — got me thinking about product content. In particular, I want to talk about the first tip the author provides — 'answer questions.'

As a retailer of video security products, I am often surprised by how little information some competitor websites provide about the products they sell.

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Posted in: Ecommerce | Writing for the Web | 3 Comments

10 Tips to Write More Clickable and Shareable Headlines

In this post on OkDork, 1 million blog post headlines were analyzed in the hope of finding out what makes one post more shareable than another. The results are compelling and worth incorporating into your own content creation process.

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Posted in: Writing for the Web | 1 Comment

More Infographics

More Infographics

I haven't posted much about what I have been working on in some time, so I thought I would catch up with a few infographics I have created with my online designer, Ismael.

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Posted in: Infographics | Real Life | 1 Comment

What Influences on Ecommerce Consumer Checkout Behavior? [Infographic]

This infographic from MarketingProfs offers an in-depth look into the most important factors that influence whether a customer will check out or abandon their cart when shopping online.

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Posted in: Ecommerce | Infographics | No comments

Online Shopping Cart Usability Tips

This article from the Nielsen Norman Group on supporting user decision making in the ecommerce shopping cart has four useful tips for helping shoppers get to the check out stage.

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Posted in: Ecommerce | Usability |

Our Customers Page Showcase: Best Practices and Examples of Creative Customer Pages

I'm currently working on a 'customers' page for one of my websites. In researching layout and presentation ideas, I came across many examples of creative ways to approach the design of this page, other than laying out a bunch of logos in a grid (although there were plenty of these).

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Posted in: Showcases | 1 Comment

Weather.com Mobile App Redesign

Weather.com recently partnered with design agency Makeable to redesign their popular mobile app, largely with good results, in my opinion.

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Posted in: Usability | 1 Comment

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