Guest article by Eva Vesper of Web Hosting Search.
If you're running a web site you need to know how it is doing, in particular how you're performing against your competitors, and where you can improve.
These useful tools will help you to monitor and (hopefully) improve the performance of your site according to generally recognized web site marketing criteria.
Posted in: Tools & Resources | Top Ten Lists | 3 Comments
Came across this handy collection of checklists on all things related to developing a successful web site.
The checklists include general best practices such as site design, architecture, and content, as well as more specific areas such as About Us, Contact Us, and Login/My Account pages.
This is a really useful reference which would also make a great starting point for developing your own internal web team checklists.
Posted in: Tools & Resources | 11 Comments
Interbrand recently published their 2008 list of the best global brands.
I thought it would be educational to take a look at the websites for these brands and see how they compared. After all, the top brands in the world should likely have web sites that display a similar level of quality, right?
Posted in: Web Design | 6 Comments
Whenever I take over responsibility for a new web site, there are a number of core things that I like to ensure have been set up.
I call these the 'building blocks' of a web site — the fundamental elements that should be in place on almost any site. They include:
Posted in: Top Ten Lists | Web General | 14 Comments
The Institute for Dynamic Educational Advancement (IDEA) has produced a useful report on the factors that improve online experiences.
The study looked at how people find information online and how the experience of web site visitors can be improved. It also sought to understand the differences between the actual and perceived needs of end users.
Posted in: Usability | 14 Comments
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