Despite my difficulties in navigating the W3C QA site (see previous post) it was interesting to read their article about good writing conventions for links.
While I completely agree with their recommendation not to use "click here" for link text, I am unclear as to why they recommend not putting verb phrases in link text.
Here's the example they use:
My preference is to write something more like their 'bad' example; either:
In fact, in this instance, I would probably rewrite the sentence to say
To me, including a verb in a link:
Rachael McAlpine makes this point well in an article about writing for skim-readers:
Write meaningful link-text.
Some people scan a page by reading only the link-text. You know, that's usually blue and underlined. Make sure it makes sense alone.
Interestingly, I could find no specific examples in their suggested further reading or elsewhere to back up the W3C's assertion about not including verb phrases in link text.
Posted on: August 3, 2004 | 2 Comments