Problems with Macromedia's Activation Policy

I just learned that Macromedia's product licenses are only valid for a single operating system. What this means is that if you want to transfer Macromedia software from a Windows machine to a Mac (because, say, you "finally saw the light"), you can't. Even though the disc comes with both Windows and Mac versions on it.

I discovered this the other day when trying to do the reverse and go from a Mac to Windows. Yes, I did uninstall it from the Mac first. And when it's an expensive piece of software like Macromedia Studio this suddenly becomes a very big deal.

I just don't understand if the disc has the capability of being installed on either system, why the customer can't have the option of moving from one to the other. It doesn't seem to make sense to me and leads to a very frustrating customer experience, especially when there's no mention of this on Macromedia's product activation help page.

Perhaps someone can enlighten me?

Posted on: December 10, 2004 | No comments

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