Free Keyword Research Guide

(via DONOTREMOVE) Wordtracker have published a 75 page PDF on how to conduct successful keyword research.

Although it primarily talks about how to use Wordtracker for your research (and uses a fictional online vegetarian dog food store as its example), there are a lot of tips and advice from SEO and copywriting experts that can be applied in more general terms to this topic.

If you ever have a client who doesn't get why keywords and content are as, if not more, important than design, there's a good overview on pages 9-10 on why keywords matter.

The guide also reminds you to optimize your copy for your human visitors as well as search engine robots - a fact often gets lost in articles about how to top the search engine rankings.

In addition, on pages 68-71 there's a useful/yet another (choose your adjective depending on your level of knowledge) checklist on where to use your keywords on your site to gain maximum effect.

View the keyword research guide (PDF).

Posted on: August 12, 2005 | No comments

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