The somewhat misleadlingly titled article 16 Elements You Must Include in Your Site Design has been proving popular in Delicious lately.
Guideline #5 recommends that you:
Place content near the top of the page. Search engines spider the content that comes first in your source code.
Nothing too earth-shattering there about considering SEO when building web pages. This has been said before many times.
However, through a coincidence of timing, search engine optimization expert Jill Whalen covered this very topic in the latest issue of her
High Rankings Advisor newsletter but provided quite different advice.
Asked by a reader about whether body copy appearing 2/3 of the way down a page's source code negatively impacts search engine rankings, she replied:
This is an old SEO myth. It actually makes no difference where in the source
code the copy of the page shows up.
That's a pretty definitive statement about a widely-held SEO belief. However, given Jill's expertise in this area, I am inclined to believe her.
What do others think – do you agree or disagree?
Posted on: July 6, 2006 | 9 Comments