Are You Making the Most of Your Site's Thank You Page?
Fiftyfoureleven has a useful post about how they increased a client's newsletter sign-up by putting the sign-up form on the thank you page of the site.
Although this isn't a new idea (see the links at the bottom of the Fiftyfoureleven post), I wonder how many site owners are making the most of this potentially very useful page.
I'll be the first to admit that I am not.
Our network of sites has numerous thank you pages: for when visitors make inquiries, email a page to a friend, buy something, apply for something or register for an event or class.
These are all excellent opportunities to market to an already engaged audience — clearly they are because they've taken the time to interact with our site.
We have a health-related email newsletter that we're keen to increase subscribership for. However, although we've done some limited cross-promotion across our sites, not once did it occur to me to use our thank you pages.
Instead we have 'nice' blank pages with just a few lines of text at the top saying 'message received', etc. What a waste!
Posted on: March 15, 2007 | 3 Comments
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3 Comments Posted
To be honest I do not really know anyone who does what you suggested. Its a good idea though. I guess you could use the same idea for rss when commenting etc
Good thought provoking point mate :)
1. Posted by Jermayn Parker on March 15, 2007
One concept for that would be something like a prominent "Did You Know..." or "What now?" section; something to draw visitors' attention to the other site features.
With a bit of ingenuity, it wouldn't take much to detect the service they just used (ergo the "thank you") and display bits about the stuff they didn't use!
2. Posted by Doug da Geek on March 21, 2007
Doug — that's a good point. A useful thing to do might be to display content, newsletters, etc that is specifically related to the user's action or inquiry.
I would imagine that would be quite successful in ensuring further user interaction with your site.
3. Posted by Christian Watson on March 21, 2007