After only 9 months, MTV has replaced its extremely flashy Flash site with plain old HTML. Why? Because their users complained.
As they mention in their blog, the Flash site, while something of a technical marvel,
was also something of a headache for a lot of users, so we were told.
So, what's better about the new site — can you guess?
Is anyone still surprised by these outcomes? I thought this has been common knowledge in the web design field for at least a couple of years.
While I applaud MTV for listening and responding to their users, I have to wonder how the first site got built in the first place? What sort of user testing was carried out and why did it not reveal that the Flash site was so overwhelmingly unpopular? Was any user testing even done?
Would anyone like to hazard a guess at how much money was wasted on the 'experiment' with the Flash site? I wouldn't be surprised if it runs into the low millions. Ouch.
As far as the new site is concerned, it looks pretty much like any other media-focused site these days (which isn't necessarily a bad thing). However, at the end of the day, it's the content that matters. Hopefully the new site gets this part right.
(via UX Magazine)
Posted on: April 25, 2007 | 2 Comments