12Jun

How Customer-Focused is Your Web Site?

This tool's been around for a while, but I just came across the Customer Focus Calculator. It's a nifty tool for analyzing your web page copy to see whether you're truly focused on your customer or are still a little too self-involved.

You can also use the tool to test your copy before it goes live, which is never a bad idea. This could also be a good way to tell if your copywriter is worth their hourly rate.

So, how does my home page score? Well, a fairly poor 29% I'm afraid. But then again, it is a personal site, and I am really interesting.

For a real world test, I tried it out on 37 Signals' Basecamp home page, which scored a respectable 67% rating. Nice job guys.

13 Comments Posted (Add Yours)

Trying it out now mate, thanks for letting us know of it :)

1. Posted by Jermayn Parker on June 12, 2007

Cool, thanks.

My homepage - Your Self Focus Rate: 88.00%

which is kinda the idea I would think, isn't it? :-)

2. Posted by BillyG on June 13, 2007

Wow, nice tool and great since no need to sign-up. I always try to avoid those coming with user accounts.

Btw do you know of any tools that could help check your website on different browsers.? Thanks in advance.

3. Posted by Hans on June 13, 2007

Thanks for the link to this tool, the service is very interesting and useful.

4. Posted by Noel Grech on June 13, 2007

I tested my business website, got a score of 100% which immediately cast doubt onto the validity of this tool :)

5. Posted by Ian Smith on June 13, 2007

Thank you for the link. It seems to be a useful tool.

6. Posted by Respiro Media on June 14, 2007

Its an interesting concept. It would be nice if there was one website that could tell you everything of everything of your website by just supplying a url.

7. Posted by David on June 18, 2007

Ok, I guess I will be re-writing my home page?

8. Posted by Specto Design on June 26, 2007

Thnx 4 the tool. An interesting 1 indeed. However I have my doubt about it's accuracy!

I'll test it some more... :)

9. Posted by TawQee3 Design on June 27, 2007

I wouldn't report the results of this tool to two decimal places. However, it does at least provide some quantitative feedback on an area that is usually very difficult to measure.

At the very least, it provides a starting point for a conversation about your site's copy — "Did you know that our home page has no customer-focused words?"

You don't need numbers to tell you that this is likely to be an issue.

10. Posted by Christian Watson on June 28, 2007

Thank you for making this information available to the rest of us.

To me, this is an incredibly useful tool. Next, I need to figure out how to convince some of my clients that the home page or web site they have in mind would score a 1.00 and why that's not a good thing.

Please, keep'em coming!

11. Posted by WebGyver on June 29, 2007

will give it ago another great tool for testing your copy for emotional words when writing webcopy to sell as you should try to connect to visitors on an emotional level as this will help you sell your products is http://www.paulgalloway.com/cgi-bin/emotional_words.cgi?

12. Posted by the website designer on July 02, 2007

This is one of the biggest challenges I face with my clients, they just don't understand that their website is not for them but for their clients, that their favorite color is not a factor. Read this related article; The importance of good web design

13. Posted by ForeScene Web Design on July 03, 2007