28Jan2008

New Book: Web Design for ROI

I recently came across an interesting new book — web design for ROI.

It's based on the idea (that many designers seem to forget) that most web sites are business-focused and so should be designed and run like one.

To quote:

Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

I also wanted to highlight some useful resources that are available on the book's web site.

There's a free chapter on the design of forms (PDF 1.1MB) as well as an example web site strategy document and template.

I'm actually going to use the strategy template for an upcoming site redesign I'll be working on. It looks like a good way to pull together a number of deliverables that I have previously developed separately.

As I mentioned, given the subject matter and how the book looks from the sample chapter, it seems well worth checking out.

Posted on: January 28, 2008 | 12 Comments

12 Comments Posted

Sounds a bit like Ani Phyo's Return on Design which is a great book!

1. Posted by Chris Heilmann on January 29, 2008

I think that most people should think about users' experience. When I come to anyones web site I would appreciate it if I can find useful and well organized content there.

Thanks you for the reference. I hope that the book is useful for site owners and designers. Sotimes we think less for business and more for tech aspects...

2. Posted by Hosting Bookmarks on January 29, 2008

Hey Christian,
Thanks for the mention and review! I'd love to hear how your project goes using the Web Strategy doc.

All the best,
--Sandra

3. Posted by Sandra Niehaus on January 29, 2008

Sandra — not a review yet as my copy of your book hasn't arrived, but I like what I've seen so far.

Oh, and another thing; your site is an excellent example of how to build a web site to promote a book. I think you've done an excellent job with it!

One question I'd have is regarding your blog — how long do you plan to keep it going?

4. Posted by Christian Watson on January 29, 2008

Book added to my wishlist!
list is getting longer than shorter :(

I will however have to buy this as I have a few websites coming up which require making money!
Thanks for heads up Christian!

5. Posted by Jermayn Parker on January 30, 2008

yea good book, might consider reading it.

6. Posted by dave on January 30, 2008

as the template goes, i like to design my own template, because nobody know how i want the template to look like, so it is best to create one yourself.

7. Posted by jay on January 30, 2008

Thanks for finding this Christian. This is exactly what my business is, coaching small business people to improve their website's performance.

I'll have to give this book a read.
Craig

8. Posted by Craig Dewe on February 06, 2008

Very good book. Highly recommended to read.

9. Posted by rizkhan on February 06, 2008

I`ve borrowed this book from a friend of mine and read it. it`s a really good book!

10. Posted by lexu web design on February 12, 2008

Hopefully soon I can read that book also.... I pray for that...

Erickson Empasis
http://www.juricks2web.com

11. Posted by Erickson of Juricks2Web.com on March 04, 2008

Thank you for your mention. I'm a webdesigner and a business man, too. On the one site Webdesign is much fun, but another site webdesign is a hard business. My customer want to sell your products or an positive image with the help of you own website.

Ralph

12. Posted by Ralph on March 26, 2008

Smiley Cat Weblog - Web design thoughts and commentary.

New Book: Web Design for ROI

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12 Comments Posted