Fadtastic has a nice article looking at the rationale behind different approaches to implementing calls-to-action on banners and buttons (with lots of examples).
This reminds me of a post I did a while back comparing examples of banner ads. Interestingly, back when I posted my collection of banner ads, "click here" wasn't the dominant call-to-action phrase. There seemed to be a lot more variety.
I wonder why things seem to have changed since — is "click here" simply that much more effective?
Posted on: February 7, 2008 | 6 Comments
6 Comments Posted
Click hear does tell the user exactly what to do!!
1. Posted by Jermayn Parker on February 10, 2008
though i hate being told "CLICK HEAR" i think people just like being told what to do, then again theres always the "Oh i wonder what this does" factor to consider!
2. Posted by Paul Carey on February 10, 2008
same opinion as Jermayn Parker.
3. Posted by lexu web design on February 12, 2008
Click here has always been the standard call to action everyone uses. I know there is more call to action phrases to use. I think maybe click here is the one that gets the most responses from users compared to the others.
Sam
www.traffic-is-king.com
4. Posted by Sam on February 24, 2008
Yeah... even me.. i can even think of something new to replace that suck click here... hehehehe in fact even if you try to check my site.. i don't use click here i use... funny words.. like huh?.. hehehe but it's still make sense.... but honestly.. i surrender to the work click here... always win to be call as the base call to action... cheer!
Erickson
Juricks2Web.com
5. Posted by Erickson of Juricks2Web.com on March 04, 2008
nice to read.
6. Posted by webtechnepal.com on March 05, 2008