The Institute for Dynamic Educational Advancement (IDEA) has produced a useful report on the factors that improve online experiences.
The study looked at how people find information online and how the experience of web site visitors can be improved. It also sought to understand the differences between the actual and perceived needs of end users.
Understanding this difference is important because web designers are typically overly optimistic about users' ability to use a web site and find the information they need.
Here are the key takeaways from the report:
From my experiences of watching people use web sites they are incredibly hard to use, even ones which are well laid out, have good content and a straightforward IA. I find myself continually surprised and bemused by the difficulty with which users find information, navigate, use search, and so on.
A good example of the gap between designers' expectations of users and their actual abilities is the debate about the need for the 'Home' button in site navigation. Really, should this even be in question?
I prefer to include it. After all, why take the chance? No one could ever complain that including a home link in your navigation was a bad design decision.
[via Demystifying Usability]
Posted on: September 3, 2008 | 14 Comments






14 Comments Posted
I am constantly amazed when I sit behind a person and watch them surf a web site I have been working on. Things that seem amazingly apparent go un-noticed while other things stand out like a sore thumb.
Funny you would mention the home button. We typically include that button but come on users, when will they finally learn that clicking the company logo (should) take them to the home page. Can us developers get on the same page on this issue? (he says as some of his own sites don't do it)
1. Posted by Dallas web design on September 09, 2008
When I watch people use web sites and web applications, I'm amazed that they can find or do anything.
I'm always entertained by watching my wife try and use Flickr. She finds it almost impossible to do anything on that site! Too bad for her, that's where I store all our photos!
2. Posted by Christian Watson on September 09, 2008
Most website's are indeed just impossible to surf on for people that dont surf the internet that much. they should test it first before putting it online.
3. Posted by webdesign on September 10, 2008
It's hard to design a web-site suited for everyone. The internet has beginners and experts. You want to design a web-site that is both fun and interactive but at the same time beginner web-surfers will be able to navigate and understand. It's a thin line and tough balance.
4. Posted by JB on September 10, 2008
You need to strike a balance between useful in-depth information, and easy-to scan general information. Advanced users need to be able to quickly find the information that they need, while at the same time beginners need easy access to simple information.
So, basically, build simple pages with direct access to complex pages.
5. Posted by Jason on September 11, 2008
Actually theres a big difference between a user centered webpage and one that just shows things out. Every day I see webdesigners post their best in the web, but they usually tend to go a lil bit over the line sacrifying content and usability for the looks.
Ive never had the time to sit and watch people surf the net. but still those activities are a really eye-openner when it comes to aknowledging visual choices.
Sadly im too afraid of posting a real webpage of my own, nothing is that good to be seen. Hopefully 1 day Ill overcome that "stage fright" and come live with my own project.
6. Posted by tura on September 12, 2008
I find my main difficulty when designing a page is that I spend so long immersed in the design and general appearance of the site, that it becomes near-impossible for me to "see" the design in the way a new user would.
I try and take hints from the most popular websites, especially those from large corporations or popular open source movements (like Wikipedia) with large amounts of online content, and plenty of money to pour into accessibility studies, they're usually on the ball when it comes to pleasing the users.
7. Posted by Robin on September 15, 2008
I have to agree on #6- As a web designer myself I really tend to think that way. Though luckily the visitors seem to stick around!
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9. Posted by amit webdesigner on September 17, 2008
I can't say i agree with you on number 5, as a designer my self i wouldn't want to bombard my users with off (broad) topics and put them in a situation akin to information overload. Then again if your so inclined to do this in your design then number 4: Visitors want information fast becomes a little trickier to implement.
Rule of thumb: Always keep it simple!
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10. Posted by Ryan on September 19, 2008
Before I start do you think we can removed the spam that is comment number 9, that is almost as annoying as 1st posts :(
Now to the topic at hand I agree with most of what is written above, I guess for me at least it comes down to understand who the target audience is, 15 - 30 yr old what information fast as pointed out by point 4, there always in a rush, got a million things to do and have a very short attention span, because of the age they have grown up in. On the other hand it never ceases to amaze me how my father (65) still rings me up to walk him through a PayPal transaction, yet he knows the steps. For me at least the design hinges on the target audience, and if you are unlucky enough to have a very wide spectrum with regards to age groups it becomes very difficult.
It just seems ages comes into play with most of the comments above. Yes when will people realise the logo takes you home, on the other hand people like my father would just keep hitting the back button :)
11. Posted by web design capalaba on September 21, 2008
In my opinion, there is no way that design help or hinder a complete novice.
The people who find it difficult around websites are usually not just visiting a poorly designed site - they are just not fluent in the use of the internet.
I know people who have trouble understanding what to do when faced with a page of plain html, with no styles.
A lot of those points seem to illustrate that those interviewed did not fully grasp the point of the internet.
A wide range of topics? what about a website called www.cakes.com - how wide do you expect?
Want information fast? Get off dial up maybe?
12. Posted by Dan on September 21, 2008
Great Article, some very good points there.
13. Posted by Ben on October 07, 2008
A lot of those points seem to illustrate that those interviewed did not fully grasp the point of the internet.
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14. Posted by Svetainiu kurimas on October 08, 2008