The NCsoft web team has been busily working away, and recently launched redesigns for a couple of our game web sites.
The first is for our City of Heroes superhero game (shameless plug: 14-day free trial available).
This project involved combining the content from two previously separate sites — City of Heroes and City of Villains — into a single site and applying a more contemporary and exciting design.
We also made much better use of game art assets throughout the site.
As well as a visual refresh, it entailed a major overhaul of the IA which had grown organically over the years without much thought for the overall user experience.
In order to develop the new IA I used Websort to conduct initial card sorting studies to help me with the organization and categorization of the site.
We also used Flowplayer to create a pretty nice video player for all of our game videos and trailers.
When you manage multiple web sites, it's a really good idea to standardize as much as you can when it comes to common web site elements. For example, we use Flowplayer as our video platform and JQuery as our JavaScript library.
The second redesign was for our Lineage game web site, which had been neglected for far too long.
The new site, although straightforward in structure (most game web sites have fairly standard major elements), represents the aesthetic of the game much better.
We were under a pretty tight timeline as the launch of the site needed to coincide with a major game content update.
The new site also provides the game team with a scalable foundation to grow the content according to the players' needs.
Posted on: November 12, 2008 | 8 Comments






8 Comments Posted
The first impressions look very good. Especially with the "lineage". Thanks for the flowplayer. May be i can make use of it, some time later.
I am giving it a shot during the 14 day trial. What happens beyond, depends on the first 14 days.. :-)
1. Posted by teraOm on November 12, 2008
I really like the first looks you have published here. Did you redesign the characters in your new designs? Just curious if it was the whole site or just certain elements.
2. Posted by Studio98 on November 13, 2008
Very artistic! I'm really loving this.
3. Posted by Matt Frank on November 13, 2008
Great work! I'm impressed) Your works are awsome.
4. Posted by web man on November 15, 2008
Love the graphics, I cant stand ugly boring websites, we always try to Design attractive websites and Ecommerce sites. I think it is important as it brings customer back time and again to the website.
5. Posted by Freelance Web Designer on November 18, 2008
I think both of the designs above are laid out very well. Nice job!
Great navigation, color usage, etc.
Keep up the good work.
6. Posted by HELPIE on November 26, 2008
I forgot to mention that your 2nd design is my favorite of the 2.
7. Posted by HELPIE on November 26, 2008
Graphics are beautiful looks like some great work.
8. Posted by Ben Lonchar on December 02, 2008