Nexus One vs. iPhone: How do the Websites Compare?

Now that the iPhone has a true competitor in the Nexus One, I thought it would be interesting to see how their home pages compared. What is Google doing from an online standpoint to take on the smart phone market leader?

When I first viewed the Nexus One home page I was struck by how utilitarian it looked. The logo, the hero image of the phone, even the 'buy now' button — there is nothing compelling about what's being presented. This really surprised me for such a major product launch.

Google Nexus One home page

Nexus One home page

Compare this to the iPhone home page, which oozes quality. The logo is bold and elegant and the hero imagery shows off the iPhone's excellent industrial design to great effect. The autoplaying slideshow shows off the key features of the device without requiring any user interaction.

As soon as you arrive on the page, it starts telling you why you should buy an iPhone.

Apple iPhone home page

iPhone home page

I think it's fair to say that the Nexus One can't compete on visual design, both in terms of the hardware and software (take a closer look at the phone's home screen to see what I mean).

So, I was surprised that more emphasis was not placed on the features where it does stand out. Why exactly is this phone a worthy competitor to the iPhone? It would benefit immensely from a more upfront presentation of what sets it apart from the iPhone. What exactly are its killer apps? Surely not Gmail and voicemail?

Apple uses the space below the main promo area to call out additional features and benefits, and Google would do well to do the same. Apple also enables the visitor to easily learn more about each feature. I don't know where I'd go to dive deeper into the features of the Nexus One.

The Nexus One's interactive demo is good once you start using it; however, there's no guarantee how many features a user will click on, and even if they will realize that the image of the phone is interactive (we know how people hate to read instructional text). I couldn't even tell that some parts of the phone were clickable without mousing over them.

Google should be much more proactive about what features the visitor should know about by displaying them automatically once the page loads. Otherwise, without the benefit of great overall site design, the page appears very static and boring.

The page would also benefit from tightening the layout and a greater application of polish to the visuals. For example, the Nexus One logo and the tagline lack association due to the spacing between them, and the hover effect for the already lackluster 'buy now' button adds nothing.

The Nexus One page hammers home the importance of good copywriting. There is nothing remotely compelling about the content on the page. "Web meets phone" is not a strong value proposition when compared with the iPhone. I think most people would agree that web has already met phone.

Compare "Click on an icon for a demo of each app" with "The fastest iPhone ever. Load web pages, launch apps, and more — even faster." No contest.

Overall, the Nexus One site does a poor job of both launching and simply selling its product, especially when you consider the competitor it is going up against. Which is a shame, because I've heard it's a pretty decent smart phone. You'll just have to find that out from another website.

Posted on: January 10, 2010 | 23 Comments

Recent Entries in "Web Design"

23 Comments Posted

I agree, the animation and interactivity of the phone demo just seems clunky. Not really what you'd want to present when your smart phone is competing with the very usable and smooth iPhone.

I'm very tempted by the Google phone as my iPhone contract runs out in 3 months. I'll be checking it out regardless, but their rather poor site isn't quite what you'd expect for something as high profile as the Nexus.

Actually, I think the Nexus' page is much better than the iPhone's, since you've got to consider the marketing blitz Google will be pulling for the phone. Chances are, you'll already know a little about the phone when you hit the page, and the ability to play a little with the phone it's nice.

Besides, it's a matter of company culture. Apple is used to promote it's products with big shiny ads, whilst Google usually depends on word-of-mouth and great funcionality to make their case. It probably takes longer for them to gain marketshare, but this isn't a sprint, it's a marathon.

This is a great comparison! Thanks :)

Great review of these two websites. The iphone site has more info, but the Nexus One is straight to the point which is Google's style of marketing(comparing to the home page google.com).

I'll think about giving the Nexus One a test in the common months when they work out the kinks. I use everything Google right now so they pretty much have me as a full-time customer for life.

For now I'll stick with the iphone until my contract runs out in Oct. Great post! I look forward to your text quality content post!

Jason Braud

This is a nice comparison between Nexus One and the iphone. Also - I enjoy the discussion! Thanks for the post!

I agree from a autonomous design perspective, but what did Google start with? A page with a search field and a logo. I'm sure web designers of the day were comparing it to AOL & Netscape and laughing-out-loud. Where are AOL and Netscape these days?

Google has always taken this approach.

If they cut into 10% of Iphones market it is a huge success and I believe they are already at 20%.

I feel that Nexus One was less than what people expected it to be. Maybe that is just my opinion. Also I feel that on both websites designers could have done a much more original job.

Nexus One is beautiful!

Nexus Rocks !!!

Hmm ... looking from the web, I think I prefer Iphone, but looking from the hardware spech I'll choose Nexus One

Excellent Posting

I wanna try Nexus... I think its great...! :D yey!
Thanxz fo sharing...

Great review of these two websites

Agreed, Apples website looks a thousand times better than google in terms of web design. I think Google thinks it doesnt have to make an effort! Lazy Geniuses!

Nice post , lets try Nexus

Nice post , lets try Nexus

Very interesting and some good points. Apple definitely has done a great job of marketing itself. Google on the other hand hasn't ever had to rely on a good marketing campaign. They have always launched their products virally and have always concentrated on creating a product/service that people really want. You may be right that in this case, a little bit of marketing could go a long way.

the success of iPhone is not just because it is simple and powerful. but because it is going to be diverse. it came at a time when people have understanding to technology more than anything else.

Nice Article...

nice model mobile, because many of the persons are wanted a new variety or accessories.

iphone is better for web design standards

I enjoy my iphone for website structure and view. A Good post.

I think Google is just targeting a different sort of person with their designs. Slightly more technical and less design orientated. My business partner is getting the nexus, I guess just for those reasons. But great comparison, indeed. Thanks

Subscribe

Subscribe to my RSS FeedSubscribe to my RSS Feed

Categories

Proud member of 9rules network