How to Use Seven Types of Headlines to Drive Traffic

This post from Performable on writing catchy headlines is a good read.

In particular, the concept of these seven basic types of headlines is useful not only from the perspective of driving traffic but also as a basis for developing the content in the first place. Here's the list in brief:

  1. The Know-it-All
  2. The Teacher
  3. The Gossip
  4. The Instigator
  5. The Nay-Sayer
  6. The Campaigner
  7. The Connector

I, for one, should start mixing up my own headlines a little more. I think I rely on numbers one and two a little too much.

Posted on: August 11, 2010 | No comments

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