This post from Performable on writing catchy headlines is a good read.

In particular, the concept of these seven basic types of headlines is useful not only from the perspective of driving traffic but also as a basis for developing the content in the first place. Here's the list in brief:

1. The Know-it-All
2. The Teacher
3. The Gossip
4. The Instigator
5. The Nay-Sayer
6. The Campaigner
7. The Connector

I, for one, should start mixing up my own headlines a little more. I think I rely on numbers one and two a little too much.

Posted on: August 11, 2010 | No comments

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