11Aug2010
How to Use Seven Types of Headlines to Drive Traffic
This post from Performable on writing catchy headlines is a good read.
In particular, the concept of these seven basic types of headlines is useful not only from the perspective of driving traffic but also as a basis for developing the content in the first place. Here's the list in brief:
- The Know-it-All
- The Teacher
- The Gossip
- The Instigator
- The Nay-Sayer
- The Campaigner
- The Connector
I, for one, should start mixing up my own headlines a little more. I think I rely on numbers one and two a little too much.
Posted on: August 11, 2010 | 4 Comments
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4 Comments Posted
Thank you very much for letting us know about that article Chris.
I think that most of my headlines at my blog http://www.joptima.com
belong to Type 1: The Know-it-All and Type 2: The Teacher.
1. Posted by Ayman Aboulnasr on August 12, 2010
Love all the list, In my point of view The Teacher and The Instigator
are most powerful to catch the audience.
2. Posted by Web Design Bangalore on August 12, 2010
I have to agree with the "Instigator" it kind of forces you to act based on intrigue.
3. Posted by Miami Web Designer on August 14, 2010
a useful analgy regarding headlines thanks!
4. Posted by keith on August 17, 2010