Back in 2007, Get Elastic posted a handy collection of add-to-cart buttons along with some analysis of the label text and use of icons. I thought it would be useful to revisit this topic and so I gathered together over 200 add-to-cart buttons, including many from the top online retailers.
As you can see from the collection above, add-to-cart buttons come in all sizes and colors, with a selection of choices for button text. Let's see what trends emerge from all this variety.
As far as color is concerned, add-to-cart buttons mainly come in red, blue, gray/black, green, orange, pink, or yellow.
Gray/black and red are the most popular color choices at about 20% of buttons, followed by green and blue at just over 15%. Regardless of the button color, white is the overwhelming choice for button text.
Add-to-cart button colors
Buttons were all rectangular in shape, but when it comes to the finer details, rounded corners beat out square corners almost 2:1 in terms of popularity.
Add-to-cart button corner style
Looking at the breakdown of button text, 'add-to-cart' is the runaway favorite with 56% of buttons opting for this label. It's worth noting that this is a largely US-centric collection, and that 'add-to-basket' is more common in the UK than in the US.
Add-to-cart button text
When it comes to writing button text, ALL CAPS is the favorite with 53% of buttons using this style of formatting.
Add-to-cart button text case
The use of icons is almost a 50/50 split, although buttons without an icon are slightly more popular than those that use an icon of some sort.
Icon use in add-to-cart buttons
For those buttons that do include an icon, a shopping cart is most popular (40%), followed by some type of arrow (28%).
Icon style in add-to-cart buttons
Posted on: September 12, 2010 | No comments
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