Landing pages are a critical component of many online marketing activities, such as pay per click, email, and affiliate marketing. Much has been written about how best to design landing pages — just do a search for "landing page best practices" to see what I mean.
However, it's less easy to find examples of great landing page design, which is why I gathered together this showcase of well designed landing pages (50+ examples and counting).
It's worth noting that as home pages are important landing pages, many are designed with landing page best practices in mind — for example, 3DCart, SmugMug. I've kept my collection of landing pages to ones that are specifically designed to support an online campaign (generally PPC) and cannot be accessed via regular website navigation.
I have also deliberately not linked to the landing pages I've showcased so as not to cause problems for their web analytics.
View the landing page design showcase.
Posted on: February 9, 2011 | 24 Comments