Landing pages are a critical component of many online marketing activities, such as pay per click, email, and affiliate marketing. Much has been written about how best to design landing pages — just do a search for "landing page best practices" to see what I mean.
However, it's less easy to find examples of great landing page design, which is why I gathered together this showcase of well designed landing pages (50+ examples and counting).
It's worth noting that as home pages are important landing pages, many are designed with landing page best practices in mind — for example, 3DCart, SmugMug. I've kept my collection of landing pages to ones that are specifically designed to support an online campaign (generally PPC) and cannot be accessed via regular website navigation.
I have also deliberately not linked to the landing pages I've showcased so as not to cause problems for their web analytics.
View the landing page design showcase.
Posted on: February 9, 2011 | 24 Comments






24 Comments Posted
I dunno, landing pages seem to come in play only on traffic exchange or some other payed for traffic.
As i see it, most traffic comes from important search engines and they choose their own landing page.
1. Posted by Izdelava Strani on February 09, 2011
I think the effectiveness of a website landing page has changed a little. But I do think the specialty of that page is a great place to utilize some more creativity. And many of these have that nice combination of design and seo.
2. Posted by General on February 10, 2011
This is definitely a great roundup of solid landing pages, but I'd like to see more examples of pages used by e-commerce sites. Most of these example pages are for companies that offer some app or service.
3. Posted by NK Smith on February 12, 2011
The landing page is the one of the important page of any website. we have designed our site index page in very efficient way that not hurt visitors and search engines.
4. Posted by Web design on February 17, 2011
Very nice and well explained.. I agree with you the more you use it the more you are fascinated by how much it is capable of. I have use wordpress for years now and I see the power of CMS on handling not just three to four transactions at a time but more than you could hardly imagine
5. Posted by watana web design on February 18, 2011
Thank you for the links. There are much great ideas and a lot of great articles.
6. Posted by Ralph on February 18, 2011
Nice collection of landing pages, displaying that you really need good call to action elements when promoting your products and services. Thanks for sharing.
7. Posted by web design hull on February 20, 2011
Yeah - this is getting to be a really popular topic. Have you seen any of the stuff that marketing experiments does? Really interesting studies of landing page optimization techniques.
Solid post - thanks for arranging those resources.
8. Posted by Albany SEO on February 24, 2011
Excellent collection of landing pages ! No matter what other people say, those pages have a crucial importance when comes to PPC campains. There are people out there that built their business almost exclusively on PPC campains. Thanks so much for sharing this.
9. Posted by calivita on February 27, 2011
Very interesting to see your examples,
Thank you!
10. Posted by jean on March 03, 2011
Landing page becomes important to prove the effectiveness of online advertising. Your collections of landing pages are excellent.
11. Posted by Actcom on March 04, 2011
These are excellent examples, but I feel landing pages are not designed well aesthetically no matter how optimized they may be. Optimizing an actual home page is a much better option for the actual consumer. We shouldn't design for Google, we need to design for our markets.
Integraphix, a Chicago Marketing Company
http://www.chicagomarketingcompany.co
12. Posted by Chicago Marketing Company on March 06, 2011
Landing pages are very much important for all websites and it needs to be better than the other pages. In most cases the landing pages are homepage and the navigation and design or the page needs to be better.
13. Posted by Register Web Domain on March 08, 2011
all those examples are also great examples for CRO best practices... almost all of them are very well optimized for higher conversions... thanks for them again
14. Posted by yachtcharter on March 08, 2011
Some great examples here, definitely a lot of emphasis on both colour and those all important calls to action! Thanks for compiling the collection :) I am definitely bookmarking it for the next time I go to brainstorm some CRO ideas!
15. Posted by WebDesignHW on March 08, 2011
Great pages. I like a landing page that can really catch the eye. I do agree the search engines have to get you there first !
16. Posted by Marketing Gal on March 08, 2011
Great pages. I like a landing page that can really catch the eye. I do agree the search engines have to get you there first !
17. Posted by Marketing Gal on March 08, 2011
I like lifeshield. that's really a good design for a page;)
18. Posted by zahnarzt münchen on March 09, 2011
Very nice examples. Simple and to point. We encourage domain owners to take advantage of their subdomains which can be use as a landing page.
Thanks,
19. Posted by KoolDot on March 13, 2011
Some great landing pages among the collection, very useful to see decent calls to action etc put into practice. Good inspiration for webmasters, thanks for sharing!
20. Posted by FCPrintCentresLondon on March 15, 2011
This is definitely a great roundup of solid landing pages, but I'd like to see more examples of pages used by e-commerce sites. Most of these example pages are for companies that offer some app or service.
21. Posted by Web Design Agency India on March 28, 2011
Great collection, indeed. We have worked on a fare bit of landing pages and it is always a challenge to get all the info in place with out making it look crowded.
22. Posted by Web design Cambridge on April 07, 2011
Landing Pages was one of our biggest challenges on our website. To see how much info is needed. We wanted to make it very easy for people to use. Good ideas and design solutions.
23. Posted by Winkelfehlsichtigkeit on April 07, 2011
Nowadays, it's critical to design a great landing page. From my experience, we used landing pages exclusively for pay per click advertising on Adwords or Adcenter. Most importantly, a landing page must be designed around an SEO perspective. If a landing page is poorly designed without any or enough SEO elements, the client could experienced an unnecessary increased in PPC ad spend.
Basically, a PPC optimized landing page must have these basic elements:
1. keyword specific title, headline, and ad copy
2. terms of service, privacy, contact us
Good luck!
24. Posted by Tom Chuong on April 30, 2011