22Mar2011

Boden Email Design Showcase

I quickly became a fan of Boden's emails thanks to their colorful, textured designs.

Whether it's the main brand, Boden, or the two sub-brands, mini Boden and Johnnie b, the emails are always fun and interesting with many delightful design elements.

Which is why I pulled together over 30 of their emails to showcase their use of layering and combining graphics, type and imagery to great effect (best viewed with your browser maximized).

View the showcase, and let me know what you think in the comments.

Posted on: March 22, 2011 | 17 Comments

17 Comments Posted

Their email designs are awesome! I love the use of colour and textures with the attractive layouts. A definite inspiration for someone creating a new email marketing campaign.

Thanks for sharing.

1. Posted by Hannah Hurst on March 23, 2011

They do look great, but how much of these is actual text? Or are they just a big image? Just wondering from a spam filter point of view.

2. Posted by David on March 24, 2011

Those are great email designs. I'm very impressed. But commenting off of what David posted about spamming, if it were one big graphic then when the potential lead opens the email they will not be able to see any images or text until you click on "show images" etc. and in turn people will not be interested because they see the email as spam. Is there a way that the graphics automatically convert to a text?

3. Posted by Asim Craft on March 24, 2011

These email designs are incredible! Considering how hard it can be to make designs like these on websites, managing to incorporate them into an email is quite an achievement. I wonder how hard they were to do from a coding point of view, in terms of keeping it email friendly...

4. Posted by Web Design Cambridgeshire on March 25, 2011

I wanted to see how they structured the HTML email.

5. Posted by kevinn on March 27, 2011

really impressive email design. i would like to know from which email sending software it can be the best way to send .

6. Posted by Magento Templates on March 29, 2011

Great email campaign, the designs are colourful and the offers are easily readable. Just what you want an email campaign to be!

7. Posted by Julie on March 31, 2011

Thanks for this fantastic portfolio of email designs. These are all very inspiring :)

8. Posted by Catering London on April 03, 2011

The best part about these design are they are beautiful and functional. Every design comes with clear call for action areas where the user is motivated to interact.

9. Posted by Arnab on April 05, 2011

Wow. That looks like a lot of work. The design looks nice and professional but keeps it fresh and fun at the same time. Not an easy task to pull off. Thanks for posting.

10. Posted by Web design Cambridge on April 07, 2011

that design is great. Do you also work with drupal?

11. Posted by coverband on April 08, 2011

Because these emails are largely image based, it's not hard to make them 'play nice' with the major email clients. That's one (big) advantage of using a primarily image-based approach. After all, if someone has chosen to subscribe to your emails, they are going to allow the images to be downloaded — so you don't have issues with your content not being seen.

12. Posted by Christian Watson on April 08, 2011

Very nice collection. Thanks for collecting these and sharing.

13. Posted by Mike Locke on April 13, 2011

Great use of colour, they would certainly brighten up my inbox!

14. Posted by Hannah on April 21, 2011

Wow, these look great. Definitely a great source of inspiration for any future email designs!

15. Posted by Ross on April 21, 2011

Where is the Facebook like button?

Some nice designs you have here. Are they available to download as a template to develop further possibly?

Regards :)

16. Posted by WebWhites Design on May 11, 2011

Really I like this....email designs.....thanks for sharing....