April 05, 2011
I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.
Here's the email:
And here's the landing page it takes you to:
There's not much I would change, except to make the call-to-action on the email more prominent — a button in the same style as the landing page would have worked pretty well here.
Incidentally, the landing page has some great copy on it also:
The lay of the land. This is a guide to help you understand the basics of how to do email marketing the right way. Email marketing is still one of the best tools in your marketing backpack for turning prospects into visitors, and past visitors into regulars. This guide will help you avoid some common mistakes.
In only 56 words it manages to be elegantly written, comprehensive, and understandable all at the same time.
Posted on: April 5, 2011 | 1 Comment