11 Retail Emails Web Designers Should Subscribe To

I subscribe to a lot of retailer emails, looking for ideas and best practices on subject lines, template design, messaging, cool design elements, and so on.

Of these, only a small percentage truly stand out from a design perspective — making each email worth viewing as much for its visual presentation as for the products and offers being promoted.

I often find creative inspiration from these emails, and not just for emails that I plan to send myself. They can be a great source of ideas for web banners, landing pages, general page layouts, and a range of web design elements. They're also simply very pleasing to look at.

Here are 11 emails I would recommend web designers subscribe to for a daily dose of creative energy. Click on an image to visit the retailer's website and signup for yourself.

Boden USA

Boden USA

CB2

CB2

Chapters Indigo

Chapters Indigo

Apple

Apple

Free People

Free People

Kate Spade

Kate Spade

The Land of Nod

The Land of Nod

Uncommon Goods

Uncommon Goods

Old Navy

Old Navy

Tiffany & Co

Tiffany & Co

Coach

Coach

Posted on: August 23, 2011 | 3 Comments

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3 Comments Posted

They are all so well done, but like almost everything that Boden does, their email is awesome.

Some of them look really nice... Subscribing now... Thanks.

Great tips. This post has an excellent timing as I was looking for similar ideas at this time.

Worth reading. impressed

I would add to the list Brooks Brothers. http://www.brooksbrothers.com/

Good list of inspirational sites. Just love apple & kate spade!

What a great but simple idea. I have so much rubbish that comes into my inbox. However, this shows there is an opportunity to get value.

I like the Farmers Market one - never heard of them until now!

The all designs are nice but i like the most is "The Land of Nod"
Thanks for sharing.....

Very good post, there are interesting things to read, greetings to all designers

Excellent idea... worth reading. thanks for sharing

Nice post ..thank you for sharing

Amazing post.I love apple.Thanks for sharing.

Beautiful designs in there.

Great for a bit of inspiration. I need a dose of that at the moment!

What a great but simple idea. I have so much rubbish that comes into my inbox. However, this shows there is an opportunity to get value.
superb website design

Yes great site, blog and post.

These are cool, I like the Old Navy example, great use of multiple typefaces and colour.

Beautiful designs in there.

Huh, yeah, though not so sure about Apple! They'll find a way to annoy me with it...

Wow beautiful designs.

Very good designs but email is not very good at supporting images that will be used in those designs. 9 times out of 10 the emails will be blocked. Wouldn't they have more use being in text format with a link to the displayed email.

Very nice.How do you come up with this idea?This is indeed amazing.

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