Nice Way to Say "Thanks" from Netflix

Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.

Here's the email I was sent:

Netflix holiday bonus email

Here is the landing page you visit when you click through to redeem your free rental (click to view larger):

Netflix holiday bonus email

And here is the confirmation page once you redeem your free rental (click to view larger):

Netflix holiday bonus email

Redeeming my free rental literally took two clicks, the messaging is clear and concise, and there were no hidden 'gotchas' to dampen my feelings of Christmas cheer towards Netflix. Nicely done!

Which leads to the question, what are you doing to bring a smile to the faces of your customers at this time of year?

Posted on: December 17, 2011 | 1 Comment

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1 Comment Posted (Add Yours)

This might seem like a nice gesture, but Netflix has inadvertently erased the benefit with the small type. It states that "You will then need to return 2 DVDs to receive the next DVD in your queue." If you have a DVD on the way back when you redeem the coupon, the bonus is shipped, they receive your return, and you will not receive another DVD in your queue until the bonus is returned. In essence, it just becomes the next rental and there is no benefit.

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