30 Call to Action Examples that are Better than Learn More
As I was compiling my banner ad design showcase I was struck by the variety of call to action (CTA) wording on the different ads. Thankfully, the traditional, weak "Learn More" was virtually nowhere to be seen.
Based on these and other CTA best practices (see my button design showcase for more examples), here is a collection of call to action examples that you can use to improve your conversion rates on banners, emails, landing pages, and buttons just about anywhere.
Of course, there are multiple variants on each of these examples, and you can experiment with capitalization and adding exclamation points to signify additional urgency.
- Begin shopping now
- Click here for more information
- Contact us now
- Create a free account
- Discover the benefits
- Download free report
- Download now
- Explore the benefits
- Explore now
- Free 30-day trial
- Get a free account
- Get started
- Get it now
- Get the facts
- Go now
- I want that
- Join today
- Read the white paper
- Save now
- See it in action
- Sign up for free / Sign up – It's free
- Sign up today
- Start now
- Start your free trial today
- Take a look
- Try it free / Try it for free
- Try it now
- Try the free demo
- View deals
- View free report
If you have room, it can also be a good idea to include a secondary message below the main call to action to reinforce your message. For example:
Sign Up Today!
No credit card required.
If you can think of any other good call to action examples, please let me know in the comments.
Posted on: August 25, 2012 | 5 Comments
Recent Entries in "Writing for the Web"
- Forbes Doesn't Care About the User Experience (0)
- Easily Create iOS and Android App Store Badges (0)
- 15 Online Tools for Creating Great Content Ideas (1)
- Web Design Trends to Help You Spring Clean Your Resumé (7)
- Looking to Hire an Email Marketing Manager (0)
- Create Awesome Article Headlines in Seconds with the Content Idea Generator (23)
- Two Great Guides to SEO for Large Websites (1)
- Lessons Learned from Launching an Online Store on Magento (1)
- Pagination Design Showcase (0)
- Best Practices for Writing Email Subject Lines [Infographic] (0)
- 30 Call to Action Examples that are Better than Learn More (5)
- 50+ Examples of Highly Optimized Landing Page Design (24)
- Components of a Great Website Footer (0)
- Login Form Showcase: 65+ Examples of Login Form Design (0)
- CSS Rounded Corners 'Roundup' (65)
- Using a Background Image Grid to Lay Out Your Web Site (43)
- Typography for Headlines (20)
- How to Get a Job in the Web Industry (24)
- How to Create a Block Hover Effect for a List of Links (32)
- How to Write a Web Site Creative Brief (6)
- Don't Make Me Think: A Common Sense Approach to Web Usability
- Web ReDesign 2.0: Workflow that Works
- White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Web Design
- Basics of Web Design: HTML5 and CSS3
- Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement
- Prioritizing Web Usability
- The Web Designer's Idea Book: The Best Themes, Trends and Styles in Website Design
- The Principles of Beautiful Web Design
- Convert!: Designing Web Sites to Increase Traffic and Conversion
- HTML and CSS: Design and Build Websites
- View more recommended reading…
5 Comments Posted
I'll be sure to use many of these, thanks!
1. Posted by Magical Button on September 09, 2012
Hey would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good internet hosting provider at a honest price? Thank you,I appreciate it!
2. Posted by deep som on September 18, 2012
That certainly is a lot of different ways to draw attention. And when comparing it to the 'learn more' CTA, it is evident in a way to why. 'Learn more' just sounds like extra unnecessary work is being required. Anyhow, I like how concise this insight is.
3. Posted by The M on September 18, 2012
Is it just me? I hate the term "Call to Action" CTA I just call it by whatever function or whatever I feel like calling it on the day just to confuse people.
4. Posted by Chris Lever on September 25, 2012
@Chris — I have absolutely no idea what you're saying but props to you anyway!
5. Posted by Christian Watson on September 25, 2012