As I was compiling my banner ad design showcase I was struck by the variety of call to action (CTA) wording on the different ads. Thankfully, the traditional, weak "Learn More" was virtually nowhere to be seen.
Based on these and other CTA best practices (see my button design showcase for more examples), here is a collection of call to action examples that you can use to improve your conversion rates on banners, emails, landing pages, and buttons just about anywhere.
Of course, there are multiple variants on each of these examples, and you can experiment with capitalization and adding exclamation points to signify additional urgency.
If you have room, it can also be a good idea to include a secondary message below the main call to action to reinforce your message. For example:
Sign Up Today!
No credit card required.
If you can think of any other good call to action examples, please let me know in the comments.
Posted on: August 25, 2012 | 5 Comments