Add-to-Cart Button Design Best Practices [Infographic]

This infographic from Volusion compares the add-to-cart buttons of 50 leading ecommerce retailers in order to see what design trends and possible best practices emerge. Here are the key takeaways from the infographic:

  • Most popular button color: orange (32%), followed by blue (24%), and then red (20%)
  • Most popular button shape: rectangle with rounded corners (64%)
  • Average button size: 144px x 34px
  • Most popular wording: Add to Cart (54%), followed by Add to Bag (28%)
  • Icon use: 62% of sites did not use an icon

It's interesting to see that the results of Volusion's study matched my own results when I compiled a giant collection of add-to-cart buttons, so it's safe to say that these best practices are not limited to the top 50 online retailers.

Add-to-cart button design infographic

Of course, your own mileage may vary, so if you're thinking of trying a new add-to-cart button style based on these findings, make sure you test it against your current version first.

Posted on: October 27, 2013 | No comments

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