Category: Writing for the Web (37 entries)

Do Online Press Releases Serve a Useful Purpose?

April 30, 2008 | 3 Comments

Press releases still deserve a home on your web site when written appropriately for the web.

Calls-to-Action on Banners and Buttons

February 07, 2008 | 6 Comments

An article that examines what a call-to-action is and how to improve your implementation of them with graphical banners and buttons (with examples).

Write Better: Online Readability Testing Tools Compared

December 26, 2007 | 1 Comment

A comparison of 12 online tools for testing content readability. Includes readability analysis of sample text for each tool.

Designers: Beware the Lure of Stylized Text

October 11, 2007 | 12 Comments

Be careful about making your content appear too stylized otherwise your readers may ignore it.

Using Cartoons to Get Your Message Across

September 23, 2007 | 5 Comments

Cartoons are a great way to convey key messages in a clear and engaging way. And they're fun to make.

Why Copywriters Will Always Be Important

September 08, 2007 | 8 Comments

When you're creating graphics to convey your message, don't forget to include the copywriter.

Sure-Fire Way to Increase Click-Through-Rates, Downloads, Sales, Registrations, Sign-Ups, Etc

September 03, 2007 | 10 Comments

Learn more is one of the weakest calls-to-action you can use. Find out how to be more creative in your link writing and generate higher click-through-rates.

How to Design an Effective Sales Page

August 25, 2007 | 7 Comments

The Inspyder Insite product page is a great example of an effective sales page.

Linking to Documents and Files: The Devil's in the Details

August 18, 2007 | 24 Comments

How should you write link to files that are not web pages, such as PDFs and Word documents?

Letting Go of the Words — Two Free Chapters

August 02, 2007 | 2 Comments

Read two free chapters from Letting Go of the Words - a new book on writing great content for the web.

5 Sites, 1 Task: Explain How It Works

June 22, 2007 | 4 Comments

A look at different approaches - some good, some bad - to how it works pages by swapping web sites.

How Customer-Focused is Your Web Site?

June 12, 2007 | 13 Comments

The Customer Focus Calculator is a useful and fun tool for measuring whether your web page copy is focused on your customer or yourself.

Are You Making the Most of Your Site's Thank You Page?

March 15, 2007 | 3 Comments

The thank you page is an excellent opportunity to market to your site's visitors.

How to Write Good Section Overview Pages

January 09, 2007 | 2 Comments

Overview or index pages can be a useful tool in enabling users to get to the relevant content within a section of your web site.

Four Ways to Improve Your Writing

December 28, 2006 | 1 Comment

A useful article with four easy ways to make yourself a better writer.

Writing for Findability

August 28, 2006 | 2 Comments

Jacob Nielsen has a useful article about how to write web content that is findable via search engines.

A System for Classifying Links

July 10, 2006

A system for classifying links into 7 categories based on their function.

How to Calculate When to Add Jump Links to the Top of a Web Page

June 29, 2006 | 8 Comments

Use this calculation to determine when to add within-page links to the top of a web page.

Typography for Headlines

June 27, 2006 | 40 Comments

A selection of web site article headlines that have interesting and creative typography.

The Art of Writing Good Headlines

June 23, 2006 | 2 Comments

Thoughts and resources about writing better headlines.

How to Write Good Intranet Content

May 25, 2006 | 1 Comment

An article about writing accessible, usable and useful content for intranets.

Writing Content for Diverse Audiences

March 20, 2006

Writing web content for a divergent group of audiences doesn't necessarily mean you have to write separate content for each audience.

Do Your Internal Links Work in RSS Feeds?

January 27, 2006 | 8 Comments

Use absolute rather relative URLs for links that will go into an RSS feed as relative links may not work in all Feedreaders.

"Cashing in with Content": Book on Using Web Content Effectively

December 14, 2005

'Cashing in with Content' looks to be a valuable read for anyone interested in putting their web content to work.

Don't Make Me Think: Read Chapter on Accessibility Online

November 28, 2005

Chapter 11 of "Don't Make Me Think" - on accessibility - is available to read online. Don't miss it!

Guides to Writing Better Articles

November 24, 2005 | 5 Comments

A collection of resources for writing better web content.

Design In-Flight Now Available Online

August 19, 2005

The excellent design magazine design in-flight is now available in an online format.

How to Write "Killer" Blog Entries

June 19, 2005 | 2 Comments

BL Ochman has an excellent article about writing good web content, particularly when it comes to blogs.

Tips for Writing Good Page Title Tags

May 12, 2005

These tips will help you to make your page title tags more search engine friendly.

High Rankings' SEO Process

December 13, 2004

A straight forward, commonsense approach to search engine optimization.

Search Engine Optimization is Easy

October 13, 2004

Some simple rules to make search engine optimization easier.

Writing Good Link Text

August 03, 2004 | 2 Comments

How to write good link text. Tip: don't use 'click here'.

Being 'Real' on the Web

July 16, 2004 | 3 Comments

The Importance of Proof Reading...Everything

July 16, 2004

Link Location: What Works Best?

March 23, 2004

Web Content Management Predictions for 2004

January 12, 2004

Vendors: Tell Me How Much It Costs

December 14, 2003