Writing for the Web (58 entries)

How to Use Your Existing Organic Search Traffic to Create Better Content
November 15, 2014 | 1 Comment
Learn how to use the queries your existing site visitors are using to create better content and find ideas for new content to drive more traffic.
Thoughts On Writing Better Ecommerce Product Content
September 07, 2014 | 3 Comments
Writing good product content is hard! In this article I explain how I write content for ecommerce product pages and why, with examples.
10 Tips to Write More Clickable and Shareable Headlines
August 17, 2014 | 1 Comment
Follow these practical tips to improve your headline writing and make your articles more likely to be clicked on and shared on social networks.
Is "The Fold" Really a Myth?
July 01, 2013
An persuasive look at how the fold is less important than providing the right amount of content for users to make an informed decision.
5 Research-based Techniques that Will Improve Your Copywriting Skills
May 20, 2013
Use these copywriting skills from research studies to improve your conversion writing skills and for inspiration when looking to make improvements.
37 Examples of Abandoned Shopping Cart Emails
April 06, 2013 | 2 Comments
A collection of the best abandoned cart email copywriting from big and small online retailers.
15 Online Tools for Creating Great Content Ideas
March 17, 2013
Loved this collection of tools and resources for generating content ideas for articles and blog posts. Perfect for content marketers.
Create Awesome Article Headlines in Seconds with the Content Idea Generator
March 05, 2013
The content idea generator will create an endless source of headlines for articles and blog post posts based on any topic you enter.
Best Practices for Writing Email Subject Lines [Infographic]
January 23, 2013
This useful infographic outlines best practices, with examples, for writing email subject lines that increase open rates and clicks.
14 Guidelines for Creating Great Headlines and Web Copy
September 29, 2012 | 2 Comments
A very useful and practical collection of guidelines for writing web headlines and copy that works.
12 Landing Page A/B Testing Results That Will Surprise You
September 25, 2012 | 1 Comment
Do not miss this collection of 12 A/B tests where the results will surprise you and provide valuable insight for your own landing page testing.
30 Call to Action Examples that are Better than Learn More
August 25, 2012 | 1 Comment
View a list of best practice call-to-action examples to get your visitors to take action and increase your conversion rates.
10 Ways to Repackage Your Content For More Links and Exposure
November 26, 2011
Got writer's block? These ideas for repackaging your existing content into new and interesting formats will keep the content flowing.
"Beat The Heat", and Other Summer Copywriting Clichés
July 28, 2011
Summer copywriting cliches abound at this time of year, not least in the emails of some of the top online retailers.
Bringing the Human Touch to the Signup Process
September 16, 2010
The error messages Formspring uses on its sign-up form add a personal touch to the process.
How to Use Seven Types of Headlines to Drive Traffic
August 11, 2010
How to use the principle of the seven types of headlines to write engaging headlines.
Ecommerce Copywriting: 11 Product Descriptions Compared
July 11, 2010
A review of the approaches taken by a range of online retailers to writing product overviews for a TV product page.
Are Your Error Messages Easily Understood?
June 14, 2010
Error messages and alerts are important UI components and should be written to be easily understood by users.
How to Apologize for Service Issues
May 02, 2010
This apology email from ngmoco about the recent service issues with We Rule has kept me as a customer.
The Importance of Links as Calls to Action
November 03, 2009
Links are critical calls-to-action that should be tested and revised for optimal effectiveness.
Great Resource for Writing Article Headlines
August 19, 2008
A extensive, information-packed article on just about everything you need to know about writing successful headlines.
How Would You Link This Sentence?
August 04, 2008
A poll to see which words make for the best link in a particular sentence.
Do Online Press Releases Serve a Useful Purpose?
April 30, 2008
Press releases still deserve a home on your web site when written appropriately for the web.
Calls-to-Action on Banners and Buttons
February 07, 2008
An article that examines what a call-to-action is and how to improve your implementation of them with graphical banners and buttons (with examples).
Write Better: Online Readability Testing Tools Compared
December 26, 2007
A comparison of 12 online tools for testing content readability. Includes readability analysis of sample text for each tool.
Designers: Beware the Lure of Stylized Text
October 11, 2007 | 3 Comments
Be careful about making your content appear too stylized otherwise your readers may ignore it.
Using Cartoons to Get Your Message Across
September 23, 2007
Cartoons are a great way to convey key messages in a clear and engaging way. And they're fun to make.
Why Copywriters Will Always Be Important
September 08, 2007 | 3 Comments
When you're creating graphics to convey your message, don't forget to include the copywriter.
Sure-Fire Way to Increase Click-Through-Rates, Downloads, Sales, Registrations, Sign-Ups, Etc
September 03, 2007 | 3 Comments
Learn more is one of the weakest calls-to-action you can use. Find out how to be more creative in your link writing and generate higher click-through-rates.
How to Design an Effective Sales Page
August 25, 2007 | 3 Comments
The Inspyder Insite product page is a great example of an effective sales page.
Linking to Documents and Files: The Devil's in the Details
August 18, 2007 | 4 Comments
How should you write link to files that are not web pages, such as PDFs and Word documents?
Letting Go of the Words — Two Free Chapters
August 02, 2007
Read two free chapters from Letting Go of the Words - a new book on writing great content for the web.
5 Sites, 1 Task: Explain How It Works
June 22, 2007 | 1 Comment
A look at different approaches - some good, some bad - to how it works pages by swapping web sites.
How Customer-Focused is Your Web Site?
June 12, 2007 | 6 Comments
The Customer Focus Calculator is a useful and fun tool for measuring whether your web page copy is focused on your customer or yourself.
Are You Making the Most of Your Site's Thank You Page?
March 15, 2007 | 1 Comment
The thank you page is an excellent opportunity to market to your site's visitors.
How to Write Good Section Overview Pages
January 09, 2007
Overview or index pages can be a useful tool in enabling users to get to the relevant content within a section of your web site.
Four Ways to Improve Your Writing
December 28, 2006
A useful article with four easy ways to make yourself a better writer.
Writing for Findability
August 28, 2006
Jacob Nielsen has a useful article about how to write web content that is findable via search engines.
A System for Classifying Links
July 10, 2006
A system for classifying links into 7 categories based on their function.
How to Calculate When to Add Jump Links to the Top of a Web Page
June 29, 2006 | 1 Comment
Use this calculation to determine when to add within-page links to the top of a web page.
The Art of Writing Good Headlines
June 23, 2006 | 1 Comment
Thoughts and resources about writing better headlines.
How to Write Good Intranet Content
May 25, 2006 | 1 Comment
An article about writing accessible, usable and useful content for intranets.
Writing Content for Diverse Audiences
March 20, 2006
Writing web content for a divergent group of audiences doesn't necessarily mean you have to write separate content for each audience.
Do Your Internal Links Work in RSS Feeds?
January 27, 2006 | 2 Comments
Use absolute rather relative URLs for links that will go into an RSS feed as relative links may not work in all Feedreaders.
"Cashing in with Content": Book on Using Web Content Effectively
December 14, 2005
'Cashing in with Content' looks to be a valuable read for anyone interested in putting their web content to work.
Don't Make Me Think: Read Chapter on Accessibility Online
November 28, 2005
Chapter 11 of "Don't Make Me Think" - on accessibility - is available to read online. Don't miss it!
Guides to Writing Better Articles
November 24, 2005
A collection of resources for writing better web content.
Design In-Flight Now Available Online
August 19, 2005
The excellent design magazine design in-flight is now available in an online format.
How to Write "Killer" Blog Entries
June 19, 2005
BL Ochman has an excellent article about writing good web content, particularly when it comes to blogs.
Tips for Writing Good Page Title Tags
May 12, 2005
These tips will help you to make your page title tags more search engine friendly.
High Rankings' SEO Process
December 13, 2004
A straight forward, commonsense approach to search engine optimization.
Search Engine Optimization is Easy
October 13, 2004
Some simple rules to make search engine optimization easier.
Writing Good Link Text
August 03, 2004
How to write good link text. Tip: don't use 'click here'.
Being 'Real' on the Web
July 16, 2004 | 1 Comment
The Importance of Proof Reading...Everything
July 16, 2004
Link Location: What Works Best?
March 23, 2004
Web Content Management Predictions for 2004
January 12, 2004
Vendors: Tell Me How Much It Costs
December 14, 2003

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