Jason Fried posted a list of questions he asks when reviewing designs which struck a chord with me as I spend a lot of my time reviewing designs and providing feedback (a process I honestly don’t enjoy a great deal).
I work with a great designer; however, there can be a conflict between his vision for the design and my need to make desired user interactions sufficiently obvious.
Does this call-to-action stand out from the content around it? Is that link clearly clickable? And so on.
In order to deal with this, when reviewing designs I ask a variety of questions, some of which are outlined in the above post:
- Is that worth scrolling?
- What’s the obvious next step?
- How does this change someone’s mind?
- How can we make this more obvious?
- Does that make it clearer?
Even so, because of the subjective nature of design, reviewing it can be a challenging process which can easily devolve into the realm of unsubstantiated personal preference (this link is not obvious enough – it is to me).
A comprehensive list like this (from a respected designer) could easily be converted into an objective list of questions to use as the basis to review any web design. To my mind, this can only ease the design review process by identifying upfront on what basis the design will be judged.
What do you think – is it time to come up with a design review template? Has someone already done this?