One of the main things I ask my Product Design team to do when starting a new project is to understand the project’s scope, particularly what problems we are trying to solve, who we are solving them for, and how we will know if we are successful.
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The Most Popular Medium Articles on Product Management
A lot has been written on Medium about product management. A lot. You only have to do a search for product management or view all the posts tagged with product management to get an idea of the huge volume of knowledge available.
To help sift through all the noise, I’ve collected the 18 most liked (well, clapped) articles that are directly focused on the subject.
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LinkedIn Email Notifications are User Unfriendly
Like many people, I receive multiple LinkedIn direct messages a week, each with its own email notification, like the one below. I find it such a frustrating experience, especially in 2020.
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11 Tips to Improve Your Ecommerce Mobile Site Search
If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. Read More
A Product Prioritization Framework that Everyone Can Use
There are many prioritization frameworks for product managers. I came across this one which focuses on customer impact vs. customer expectations, and I appreciate its simplicity and ease of understanding.
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30 Call-to-Action Examples that are Better than Learn More
As I was compiling my Elements of Design banner ad design showcase I was struck by the range of wording used as calls-to-action (CTA) on the different ads. Thankfully, the traditional, generic “Learn More” was virtually nowhere to be seen.
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14 Innovative Approaches to Mobile Product Detail Page Design
Mobile product detail pages (PDP) follow a largely standard design. Given the small area of screen real estate available and the commonality of the content to be conveyed it is not surprising that PDP designs have become quite similar.
In this post I’ll examine which retailers are trying new ideas for displaying content and offering unexpected functionality on the PDP. Here are 14 examples to explore. Read More
App Install Banners are a Usability Nightmare
If you live in Thailand, you will be familiar with CP Freshmart, one of the largest chains of convenience stores in the country.
If you visit their website on a mobile phone, you will see a pretty standard home page for ordering online:
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Easily Create iOS and Android App Store Badges
Have you ever wanted to add a button (or “badge”) to your website to download a mobile app but thought it looked too much like hard work? Fortunately, both Apple and Google make this process easy with iOS and Android app online badge maker tools.
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Abandoned Cart Email Copywriting that Brings Shoppers Back
Although they follow a fairly standard template, abandoned cart emails can be made more human, and more effective, through creative copywriting that catches readers’ attention and engages them to return to their shopping session and checkout.
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