Product management is one of the most exciting and rewarding careers in the tech world. But it’s also one of the most misunderstood and misrepresented. There are many myths and misconceptions that cloud the reality of what product managers do, how they do it, and what skills they need to succeed. In this blog post, we’ll bust five of the most common product management myths and reveal the truth behind them.

The role of a product manager is crucial to the success of any product. They are responsible for managing the entire product life cycle, from conceptualization to launch and beyond. A product manager must possess a unique blend of skills and qualities to be effective in their role.

As a product manager, one of the most important tasks is to prioritize work. This involves identifying the most important tasks and ensuring that they are completed in a timely and efficient manner. There are several primary methods that product managers use to prioritize work, including the use of prioritization frameworks, user feedback, and data analysis.

I was listening to a recent episode of the Mind the Product podcast, in which the guest Esha Shukla, a product manager at WhatsApp, shared 5 product management principles that she lives by. They struck a chord with me, so in order to make them more widely available, I will summarize and share them here.

One of the main things I ask my Product Design team to do when starting a new project is to understand the project’s scope, particularly what problems we are trying to solve, who we are solving them for, and how we will know if we are successful.

There are many prioritization frameworks for product managers. I came across this one which focuses on customer impact vs. customer expectations, and I appreciate its simplicity and ease of understanding.