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30 Call-to-Action Examples that are Better than Learn More

As I was compiling my Elements of Design banner ad design showcase I was struck by the range of wording used as calls-to-action (CTA) on the different ads. Thankfully, the traditional, generic “Learn More” was virtually nowhere to be seen.

Based on these and other CTA best practices (see my button design showcase for more examples), here is a collection of call-to-action examples that you can use to improve your conversion rates on banners, emails, landing pages, and buttons just about anywhere.

Of course, there are multiple variants on each of these examples, and you can experiment with capitalization, punctuation (such as exclamation points), and icons to signify additional urgency.

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If you have room, it can also be a good idea to include a secondary message below the main call-to-action to reinforce your message. Secondary messages that emphasize risk reduction or ease of use can be very effective.

For example:

Sign Up Today!
No credit card required.

Here are some examples from landing pages to show how these calls-to-action look when applied to a button:

5 thoughts to “30 Call-to-Action Examples that are Better than Learn More”

  1. Hey would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good internet hosting provider at a honest price? Thank you,I appreciate it!

  2. That certainly is a lot of different ways to draw attention. And when comparing it to the ‘learn more’ CTA, it is evident in a way to why. ‘Learn more’ just sounds like extra unnecessary work is being required. Anyhow, I like how concise this insight is.

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