37 Examples of Abandoned Shopping Cart Emails

When setting up an abandoned shopping cart email program for your online store, it’s a good idea to start by researching other abandoned cart emails to find examples of best practices.

If you are working on the content for your abandoned cart email, one challenge is that these examples are all images of actual emails, which makes it impossible to easily extract pieces of copywriting to collect for review later.

So, as a reference for anyone who is drafting the content for an abandoned cart email program, here is the content from 37 abandoned cart emails from leading online retailers. I hope you find it useful!

The Container Store

A friendly reminder…
Get organized today!

We’re still holding some great organization solutions in your shopping cart. View cart

Purchase your items today. You can even use our CLICK & PICKUP service to pick up at your store!

[View Cart]

Need some help completing your project?

Call us: 555-123-1234
Contact us by: Email
Live chat with Customer Service

Pottery Barn

Thanks for Stopping By…

If you need any help completing a purchase, let us know. Call, click or visit us at your local Pottery Barn store.


Your shopping cart is still waiting for you at Cooking.com

Why Wait?
Complete your order today.

We noticed that you did not complete your order during your last visit to our site. Just in case you were interrupted, we have saved your cart for you: Click here to view your shopping cart.

If you had trouble checking out or found something confusing, please contact our customer service department by email at [email protected] or by phone at (555) 123-1234 for assistance.

Also, remember you can use My Wish List to save your favorite products in one place. They’ll be easy to find when you want to make a future purchase. To save a product, just click on “add to my wish list” on any product page, or directly from your shopping cart.

Thank you for visiting Cooking.com!


10% off to Finish Your Order!

We noticed you were close to sending [product name], but didn’t! Maybe you didn’t notice weekday shipping costs less? Come back for a 10% Off discount, plus a free glass vase with any flower order.


Return anytime to purchase your saved items (we’re always open).

Thanks for visiting CafePress. You picked out some great merchandise. We saved it all, so when you’re ready to buy just return to your shopping cart.

Thanks for shopping with us. We’re here if you need us:
Shoot us an email: Fill out our online form (we’ll try to get back to you within 24 hours).

Give us a ring: Call toll-free: 1.555.123.1234 (Monday – Saturday, 9 am – 9 pm EST)

Drop us a note: CafePress.com, Customer Care, 1850 Gateway Drive, etc

Neiman Marcus


We have saved your selected items, but remember many of our popular and limited-edition styles sell out quickly.


for visiting NeimanMarcus.com

Below are some of the items currently in your shopping bag:

[three sample products]




We know you sometimes get sidetracked. That’s just business as usual. So this is a friendly reminder to complete your purchase with Dell. Your saved cart is about to expire at 5:59AM CT on MM/DD/YYYY.

Follow these three easy steps to check out and you can get right back to work:

  1. Click on ‘Retrieve Your Saved Cart below.
  2. Log in to Dell, Hit the green ‘Checkout’ button.
  3. Complete your purchase within two days.

It’s that simple. Thanks again for considering Dell as your technology partner.

P.S. If you purchased within the last 12 hours, please disregard this e-mail. And thank you for your business!

[Retrieve Your Saved Cart]

Questions? We will Call You! Mon-Fri 7am to 7pm [CLICK TO CALL]


Come See What Your Shopping Cart Has Been Up To!

Hello [name]!

Have you met Dash the Dog? He keeps the Zappos.com site running smoothly so our customers can shop with ease! Dash has been looking after the items you left in your shopping cart. While Dash doesn’t mind watching your order, he wants you to know that your items have been asking for you and would like for you to return.

If you’d like, you can buy your items now, and pay using PayPal, Visa, MasterCard, American Express, or Discover. Plus, we always have fast and free shipping, so you don’t have to wait long for your order to arrive!

Since Dash has been known to chew on shoes and other items left unattended for too long, we suggest you come back and purchase your items soon!

Items In Your Zappos.com Shopping Cart:

[sample product + boilerplate about prices being subject to change]

With Love,
The Zappos Customer Loyalty Team

Sam’s Club

Still Shopping?

Your online cart still contains something from one of your recent visits to SamsClub.com.

Login to View Your Cart

For more product information:

  • Look for the green diamonds which highlight when member ratings & reviews are available for an item.
  • Watch for the Ask & Answer feature, available on select items and categories, where you can post questions about a specific item.

If you experienced any technical difficulties while placing your order, please contact a Member Services representative.

We appreciate your decision to be a Sam’s Club member and strive to provide you amazing service and savings.

Your Sam’s Club Member Services Team
[Login to View Your Cart]


Hi [name],

We saw that you didn’t get a chance to finish your OpenSky order.

There is still time to complete your purchase, just visit your shopping cart. Buy hurry! Many of our items sell out quickly and we don’t want you to miss out.

If you have any questions about product details, our return policy or OpenSky in general please feel free to email or call us at 555-123-1234.

[Finish your order]



We couldn’t help but notice that you left a few items in your shopping bag.
Well, you might want to come back to get them. They’re not reserved so they could sell out.

(We’ve see it happen, and it’s not pretty.)

Free shipping just got faster!

You’ll now get your order in 3-5 business days. And as always, we have free returns.
Have any questions? We’re here to help.

Just go to our Customer Care page or give us a call at 1-555-123-1234.
Get the goods


Final Reminder! There Are Items In Your Shopping Bag

Completing Your Order Is Fast and Easy

Thanks for visiting llbean.com. This email is to remind you that you recently added one or more items to your Shopping Bag.

We’d like to invite you back to complete your order – it’s fast, easy and your satisfaction is 100% guaranteed.

[Complete Your Purchase]

Please log in and click in your Shopping Bag to complete your order.


Shopping Basket Reminder

Thanks for visiting williams-sonoma.com! This is just a quick note to remind you that you have items saved in your shopping basket. Still need time to decide? No problem. Your basket won’t expire until Month DD, YYYY.

Have product or ordering questions? Email [email protected] or call 1-555-123-1234 7 days a week, 4:00 a.m. – 9:00 p.m. PT.


S&S Worldwide

Courtesy Reminder
We Thought This Might Be Important To You.

Dear Valued Customer,

During your last visit to our site you put the products listed below into “your shopping cart”:www.smileycat.com but you didn’t checkout.

We want to let you know that we have reserved these items for you.

All you have to do is click here to return to your cart and complete the purchase. You can call 1-555-123-1234 to place your order by phone.

Order any of the items from your shopping cart now and receive Free Shipping if your order totals $59 or more!

Please use offer code E3037.

S&S Customer Service Team
[Return To Cart Now]


forgot something?

During a recent visit, you left one (or more) items in your shopping bag. This is a reminder that we clear inactive bags periodically.

There’s still time to complete your order. Just click into your shopping bag and continue to checkout.

Director of Customer Care


Hi [name]
are you ready to complete your order?

We noticed you still have some things in your shopping cart . If you need help with sizes or have questions, please call, email, or chat and we’ll do our best.

To complete your order, just log in.

Thanks for shopping with us!

[view your cart >]

Kate Spade

psst! you’ve left something behind.

enjoy 15% off your entire purchase.




We think you may have left something behind

The items below were left in your shopping cart recently. If you have any questions about these products, we’re here to help. You can email us, call in to speak with an Advisor, post a question in our forums, or visit our Learning Center to get the answers you want. We’re passionate about electronics here at Crutchfield, and it’s our goal to help you get the most enjoyment possible from your gear.

[product details]

We’re here to help.


Just a Quick Reminder!
You Left Something in Your Shopping Cart.

Dear [name],
We’ve noticed that you put some items into your shopping cart during your last visit to our site, but you left without completing your order. If you had a problem with our checkout process, please let us know.

For your convenience, we have listed the items you had in your cart below.

Just click here to return to your cart and complete your purchase. Or call 1-555-123-1234 to place your order over the phone. We’re here to help!

Your friends at Eastwood


Did you forget something?

You have items in your shopping cart. Come back and complete your online purchase before these items sell out. Hurry – they’re going fast!

[Complete Your Order Today >]

Victoria’s Secret

Dear valued customer,

Thank you for your recent visit to VictoriasSecret.com. This is a reminder that the items we are holding in your shopping bag will expire in a few days.

To complete your order, click here to view your shopping bag. You can review your selections, make changes, add more items and proceed to checkout.

If you have questions about your product selections or need assistance in completing your purchase, please call our Customer Care Center at 1.555.123.1234.

VictoriasSecret.com Customer Care
[email protected]

Movies Unlimited

Dear Movie Lover,

Thank you for visiting MoviesUnlimited.com. You left our site without completing your order. The items listed to the right are being kept in your shopping basket at MoviesUnlimited.com for fast, convenient checkout. Simply click the red button below to process this order now, and to save $5.00 on your order.*


Thank you for shopping with Movies Unlimited.
*Minimum order is $25.00.

Omaha Steaks

Thank You
for shopping at Omaha Steaks!

We noticed you have a few items in your cart. Due to popularity, some items can sell out quickly. Don’t delay, click through & continue to checkout!.


Our Unconditional Guarantee

If you are not absolutely thrilled with your purchase from Omaha Steaks, for any reason at all, we’ll cheerfully replace your purchase or refund your money, whichever your prefer.

Need help completing your order? Call 1-555-123-1234 to speak to a Customer Service representative.

Pear Tree Greetings


You left something wonderful in your cart. Take another look and see what’s waiting for you.

[view cart >]


a friendly REMINDER

Since many of our popular items sell out very quickly, we are holding the items you selected in your shopping bag. Come back soon to place your order.

Here are the items currently in your shopping bag:

[selection of product images]


Zappos (again)

It Wants You To Complete Your Purchase.

Hello [name]!

Don’t you just hate it when shopping carts are needy? Us too. That’s why we’re sending this email. Your shopping cart won’t stop bugging us. Just click on the big orange button to access your cart. Please, we beg of you.



Reminder to Complete Your Order Before [date]

Dear [name],

We wanted to remind you one last time that the following items are still in your Vistaprint shopping basket, and need to be ordered very soon if you’d still like them:

[product details]

These items will expire on [date], at which time they will be deleted. After this time, they cannot be recovered.

You can complete your order now. Simply visit your account and sign in.
If you have any questions, please take the time to visit our comprehensive FAQ page. You should find what you’re looking for here.

Thanks for your interest in our products.

Warm regards,
The Vistaprint Customer Support Team

P.S. Did you know you can make use of additional offers and excellent discounts? Just click here!

From You Flowers


We were so sorry to see you leave our site a few minutes ago. If you come back now we will be “waiving the $14.99 Service Fee”:www.smileycat.com on any order that you place! From You Flowers offers Same Day Delivery anywhere in the US when your order is placed before 3pm in the recipient’s time zone!

A $14.99 VALUE



Urban Outfitters

You Have Items In Your Shopping Bag!


[details of products in cart]

You May Also Like

[example of related products]

Returns & Exchanges Are Always Free!


**Free standard shipping does not apply to overnight orders and international shipping order. Returns and exchanges are always free!


forget me not.

During a recent visit to costco.com, you left one (or more) items in your shopping cart. This is a reminder that we clear inactive carts within 48 hours of adding items.

There’s still time to complete your order.*

Click here to log in and continue to checkout.

*Please remember that merchandise availability is not guaranteed until you check out.


Dear [name],

We noticed you have at least one item in your hsn.com shopping bag. Our inventory sells out quickly so place your order today while supplies last. Don’t miss out!

[View My Shopping Bag]

Need help completing your purchase?
Call us free at 1-555-123-1234 or send an email.
Happy shopping!


Did you forget something?

Hi [name],
Thank you for visiting SmartPak!

We noticed that you started an order but it was not completed. Our products have been tested and approved by our staff horse and dog owners and your order is 100% Happiness Guaranteed. Plus, all orders over $75 ship free every day!

With our price match, if you find a lower price (after factoring in shipping costs) from any major equine catalog, simply contact us and we’ll match it.

To complete your order, you may login to your account, reply to this email or call us at 1-555-123-1234. Please let us know if we can answer any questions or help you complete your order.

SmartPak Customer Care
[Return to Cart >]

Best Buy


We noticed items left in your cart. Here are some resources that you may find helpful in placing your order:

Help Topics
Find answers to commonly asked questions.

Store Pickup
Get it same day. Free Store Pickup when you buy online.

Perfect Match Promise
30-day price match guarantee, phone support and return policy.

Items Left in Your Cart
[product details]

View your cart >

christopher & banks

Forget something?

We’ll hold your item as long as it is in stick. Just visit us at christopherandbanks.com and click on Shopping Bag to view your items.

We hope to see you soon!
[shop now]


Dear Valued Customer,

Thank you for visiting Sear.com. We see you have recently added the [product name] to your shopping cart.

To proceed to checkout, please click here. Or take a look at some of our other top-selling items.

Check out some other common alternatives to the products in your cart
[examples of related products]


A gentle reminder

We’ve noticed that you have an item in your shopping bag. Don’t miss out on your favorite pieces – make your purchase now!


  • Expert Fashion Advisors will help you find the perfect fit.*
  • Our unrivaled customer care is available 24 hours a day, 7 days a week.
  • We offer free and easy returns.
  • Signature packaging ensures your purchase is wrapped up in style.
  • We have a same-day delivery service in London and Manhattan.


*Contact our Fashion Advisors on 555-123-1234


Come back and get get free delivery!

Dear [name],

We noticed that you recently put products in your shopping cart but didn’t complete your order. Why not come back to the site and we’ll pay your delivery costs for you. Your free delivery code is COMEBACK and will be valid for one week until [date].

We really appreciate your custom.
Prezzybox HQ

*Available on UK standard delivery only.

Until next time
Polly and the Prezzybox Team x

Shar Music

Can we help you with anything?

Thank you for visiting sharmusic.com!

As a courtesy, we’d like to remind you that there are still items left in your shopping cart. Because of the popularity of many of our items, we cannot guarantee that items left in your cart will continue to be available. If you have any questions, please feel free to call us at 555.123.1234 (US and Canada only) or simply reply to this email.

If you would like to purchase the items in your cart, please click on the button below:

[Return to shopping cart]

Thanks again for visiting us and we hope to see you again soon!

Best regards,
Shar Customer Care

6 thoughts to “37 Examples of Abandoned Shopping Cart Emails”

  1. It would be fascinating to know the successful conversion rate of these contacts given the general trend of decline in successful email marketing on the whole.

  2. Unfortunately, I don’t have specific data on the conversion rates for these abandoned cart emails. However, there are studies out there. As for the ‘decline in successful email marketing’, I’m not sure what you’re referring to. Email marketing is still a vibrant and powerful marketing tool, far more so than social marketing or other forms of marketing such as pay per click.

  3. Hi Christian,
    Out of interest, what programs/scripts are you using to capture and manage cart abandonment?

  4. David — I was using the built-in feature that comes with Magento Enterprise Edition. However, it only works for logged in customers and so does not work for guest checkout customers who abandon their carts. We’re now working with Barilliance to set up an abandoned cart program using their service.

  5. Christian, thanks for the info. I took from your examples and implemented a shopping cart email solution with the guys from Vibetrace.com. They were handy and built email templates with your examples.
    Keep up the good work!

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