5 Steps to Improve Your Web Site’s Search

Gerry McGovern has a useful article this week about “professionally managing search”:http://www.gerrymcgovern.com/nt/2007/nt-2007-05-14-search.htm.
I particularly liked his 5-step plan for improving site search (i.e., do it in a structured, measurable way) — I have to confess that this is something I’ve approached thus far in a fairly ad hoc manner.

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