Fiftyfoureleven has a useful post about how they increased a client’s newsletter sign-up by putting the sign-up form on the thank you page of the site.
Although this isn’t a new idea (see the links at the bottom of the Fiftyfoureleven post), I wonder how many site owners are making the most of this potentially very useful page.
I’ll be the first to admit that I am not.
Our network of sites has numerous thank you pages: for when visitors make inquiries, email a page to a friend, buy something, apply for something or register for an event or class.
These are all excellent opportunities to market to an already engaged audience — clearly they are because they’ve taken the time to interact with our site.
We have a health-related email newsletter that we’re keen to increase subscribership for. However, although we’ve done some limited cross-promotion across our sites, not once did it occur to me to use our thank you pages.
Instead we have ‘nice’ blank pages with just a few lines of text at the top saying ‘message received’, etc. What a waste!