Lots has been written about the importance of writing your body copy, email newsletters, blogs, etc with personality so as to show that there are real people behind the corporate facade.
This comment on a Signal vs. Noise post about the experience of shopping at CD Baby shows how CD Baby injects its personality into the customer experience, all the way down to their packing slips. Talk about attention to detail!
Any store that can write a packing slip that’ll make me laugh out loud is well on the way to winning my loyalty as a customer.