I recently wrote a post highlighting novel and innovative approaches online retailers were taking to product detail page design. Well, I had quite a few more examples to share, so I thought I would include them in a separate post. So, here are several more ways that some ecommerce retailers are rethinking PDP design. Read More
Mobile product detail pages (PDP) follow a largely standard design. Given the small area of screen real estate available and the commonality of the content to be conveyed it is not surprising that PDP designs have become quite similar.
In this post I’ll examine which retailers are trying new ideas for displaying content and offering unexpected functionality on the PDP. Here are 14 examples to explore. Read More
If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. Read More
I am (finally) working on a mobile design for the main ecommerce website I run. As I started thinking about the layout of the site and of the home page, I wanted to see what approaches leading online retailers were taking for their mobile designs, and what ideas and best practices I could apply. Read More
A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’
As a retailer of video security products, I am often surprised by how little information some competitor websites provide about the products they sell.