14 Innovative Approaches to Mobile Product Detail Page Design

Mobile product detail pages (PDP) follow a largely standard design. Given the small area of screen real estate available and the commonality of the content to be conveyed it is not surprising that PDP designs have become quite similar.

In this post I’ll examine which retailers are trying new ideas for displaying content and offering unexpected functionality on the PDP. Here are 14 examples to explore. Read More

Thoughts On Writing Better Ecommerce Product Content

A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’

As a retailer of video security products, I am often surprised by how little information some competitor websites provide about the products they sell.
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