If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. (more…)
I am (finally) working on a mobile design for the main ecommerce website I run. As I started thinking about the layout of the site and of the home page, I wanted to see what approaches leading online retailers were taking for their mobile designs, and what ideas and best practices I could apply. (more…)
A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’
As a retailer of video security products, I am often surprised by how little information some competitor websites provide about the products they sell.
Search auto-complete works by providing suggestions as you type into the search box. This technique is widely used by search engines to suggest popular search terms related to the one being entered. (more…)