Outdoor gear online retailer Cabela’s is getting ready to launch a long needed redesign. However, it wasn’t the new site itself which caught my attention (although it looks pretty great) but the process they are following to introduce their customers to it.
In doing research for some ecommerce work I wanted to see how online retailers approached the layout of different types of store pages.
Perhaps my Google skills were lacking, but I couldn’t find any examples of where someone else had done something similar. I’ve seen showcases of shopping cart icons and add to cart icons, but nothing where the layout of a whole page is examined.