Outdoor gear online retailer Cabela’s is getting ready to launch a long needed redesign. However, it wasn’t the new site itself which caught my attention (although it looks pretty great) but the process they are following to introduce their customers to it.
Ecommerce
Giant Collection of Ecommerce Add-To-Cart Buttons
Back in 2007, Get Elastic posted a handy collection of add-to-cart buttons along with some analysis of the label text and use of icons.
I thought it would be useful to revisit this topic and so I gathered together over 200 add-to-cart buttons, including many from the top online retailers.
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Ecommerce Copywriting: 11 Product Descriptions Compared
A recent article on Get Elastic — The 4 Pillars of Ecommerce Copywriting — got me thinking about the ‘2nd pillar’ mentioned in the article, writing to persuade. Read More
Shopping Cart Design Showcase
In doing research for some ecommerce work I wanted to see how online retailers approached the layout of different types of store pages.
Perhaps my Google skills were lacking, but I couldn’t find any examples of where someone else had done something similar. I’ve seen showcases of shopping cart icons and add to cart icons, but nothing where the layout of a whole page is examined.
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Borders Magic Shelf: A Clever Take on the Home Page Promo Area
When I was researching sites for my banner carousel showcase I reviewed Borders.com and was immediately struck by the creative approach they have taken to their main home page promotional area. Read More
The Evolution of a Button
If you’re familiar with my Elements of Design showcase then you know that I am a firm believer in the saying “the devil’s in the details.” Read More