Elements of Design

Pull quotes — also known as block quotes or lift-out quotes — are a small selection of text that is pulled out and quoted in a larger typeface. They are a great way to attract attention to a particular point, especially in long articles.

Breadcrumb trail navigation is a series of text links that show where in a site hierarchy the current web page is located. A form of secondary navigation, breadcrumb trails give the user context for where they are located within a site, and provide shortcuts to quickly move higher up the site hierarchy.

Login form design is a critical component of web application usability. Successful login pages make it easy for registered users to gain access. They minimize the barrier to entry and provide options for users who are having difficulty logging in.

Registration forms create a significant barrier for new users to access your product or service. Therefore, they should be designed to be as frictionless as possible in order to reduce user drop-off during signup.

Carousels are a popular way to showcase a variety of ‘featured’ content on a web site’s home page. By cycling through the different features they enable a large amount of content to be presented within a set physical space on the page.

Mega drop-down menus are characterized by large panels divided into groups of navigation options. By structuring navigation choices through the use of layout, typography, and icons, everything is visible at once which avoids the need to scroll.