Category: Elements of Design

Login form design is a critical component of web application usability. Successful login pages make it easy for registered users to gain access. They minimize the barrier to entry and provide options for users who are having difficulty logging in.

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Carousels are a popular way to showcase a variety of ‘featured’ content on a web site’s home page. By cycling through the different features they enable a large amount of content to be presented within a set physical space on the page. (more…)

Good banner ad design is a critical component of a successful online advertising campaign. However, with so many users experiencing ‘banner blindness’ it is harder than ever to get your banner ad noticed. (more…)

Mega drop-down menus are characterized by large panels divided into groups of navigation options. By structuring navigation choices through the use of layout, typography, and icons, everything is visible at once which avoids the need to scroll.

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Footers can be much more than an afterthought containing the fine print of a web site. With the right design they can reinforce brand awareness and drive user actions by providing site-wide access to useful secondary information, links and tools, such as contact information, email signup forms, social media buttons, and more.

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