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Old Navy Email Design Showcase

May 27, 2012August 14, 2016 Christian Watson 3 Comments

Old Navy is known for its retro, kitschy designs and bold use of color in both its stores and its advertising. Their emails follow a similar philosophy, livening up your inbox with a kaleidoscope of colors, patterns and typographic styles. Read More

Nice Way to Say “Thanks” from Netflix

December 17, 2011September 21, 2020 Christian Watson 1 Comment

Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.

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Zappos email header design example

Email Header Design Showcase

December 14, 2011September 21, 2020 Christian Watson 2 Comments

I was recently working on some updates to one of our email newsletter templates, in particular the header area. I thought it would be useful to create a showcase of email header designs for reference. I certainly found it helpful — I hope you do too!

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What is the Best Email Width?

October 16, 2011November 7, 2020 Christian Watson 8 Comments

With the wide range of devices on which people now read their email, I wondered if this had caused retailers to adjust their email templates – my assumption would be to make them narrower.

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11 Retail Emails Web Designers Should Subscribe To

August 23, 2011September 21, 2020 Christian Watson 21 Comments

I subscribe to a lot of retailer emails, looking for ideas and best practices on subject lines, template design, messaging, cool design elements, and so on.

Of these, only a small percentage truly stand out from a design perspective – making each email worth viewing as much for its visual presentation as for the products and offers being promoted.

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“Beat The Heat”, and Other Summer Copywriting Cliches

July 28, 2011July 30, 2016 Christian Watson 1 Comment

We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.

So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
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Adventures in A/B Testing Marketing Emails

May 9, 2011July 31, 2016 Christian Watson 7 Comments

At Supercircuits, we run A/B (or split) tests on our marketing emails on a regular basis. Here are some recent ones — see if you can guess which email was the winner for each. Unless indicated otherwise, the email itself was the same and just the subject lines were changed.

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Great Email plus Landing Page Marketing Campaign

April 5, 2011September 21, 2020 Christian Watson 7 Comments

I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.

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Boden email design showcase

Boden Email Design Showcase

March 22, 2011February 19, 2022 Christian Watson 17 Comments

I quickly became a fan of Boden’s emails thanks to their colorful, textured designs. Whether it’s the main brand, Boden, or the two sub-brands, mini Boden and Johnnie b, the emails are always fun and interesting with many delightful design elements.

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Kate Spade email design

Kate Spade Email Design Showcase

January 25, 2011February 19, 2022 Christian Watson 10 Comments

Now that I am responsible for my company’s email marketing campaigns I have become much more interested in email design and best practices.

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