I recently registered a domain at Namecheap for a new side project. The cost was reasonable and the process was easy. 👍Read More
Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.
Old Navy is known for its retro, kitschy designs and bold use of color in both its stores and its advertising. Their emails follow a similar philosophy, livening up your inbox with a kaleidoscope of colors, patterns and typographic styles. Read More
Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.