Although they follow a fairly standard template, abandoned cart emails can be made more human, and more effective, through creative copywriting that catches readers’ attention and engages them to return to their shopping session and checkout.Read More
Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.Read More