I was recently working on some updates to one of our email newsletter templates, in particular the header area. I thought it would be useful to create a showcase of email header designs for reference. I certainly found it helpful — I hope you do too! Read More
With the wide range of devices on which people now read their email, I wondered if this had caused retailers to adjust their email templates – my assumption would be to make them narrower.
So I thought I would review some of the retail emails to which I subscribe in order to see if there was an ideal email width or any kind of recommended standard.
I subscribe to a lot of retailer emails, looking for ideas and best practices on subject lines, template design, messaging, cool design elements, and so on.
Of these, only a small percentage truly stand out from a design perspective – making each email worth viewing as much for its visual presentation as for the products and offers being promoted. Read More
We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.
So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
At Supercircuits, we run A/B (or split) tests on our marketing emails on a regular basis. Here are some recent ones — see if you can guess which email was the winner for each. Unless indicated otherwise, the email itself was the same and just the subject lines were changed.
I quickly became a fan of Boden’s emails thanks to their colorful, textured designs. Whether it’s the main brand, Boden, or the two sub-brands, mini Boden and Johnnie b, the emails are always fun and interesting with many delightful design elements.
I really like this LinkedIn email I received recently. I was just checking my mail before starting some work, when before I knew it 20 minutes had flown by while I clicked around on ex-colleagues to see what job moves they had done in the past year that I hadn’t heard about.